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Nine Years After Revolutionizing The Popular Car Segment, First-Generation Chevrolet Onix Is Discontinued In Brazil

Written by Valdemar Medeiros
Published on 02/01/2022 at 12:15
Updated on 02/01/2022 at 15:37
Chevrolet - carros populares - Onix - Chevrolet Onix
Onix Joy 2020 – foto: Mobiauto/Divulgação
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After revolutionizing the popular car sector, the first generation Chevrolet Onix is quietly discontinued, without fireworks or touching farewell words. The end of the model that marked Chevrolet’s glory in the country in recent years was far from glorious: low sales recently and an engine not in compliance with the new regulations that will come into effect in Brazil this year, Proconve L7. Uninterested in updating the exhaust and fuel systems of the Chevrolet Onix Joy and Joy Plus, which could have allowed them to meet the new emission standards, or even the 1.0 SPE/4 engine, a four-cylinder 8V, the manufacturer decided to remove the vehicles from the lineup.

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Chevrolet Onix And Its Success In The Popular Car Market

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CARS That DISAPPEARED In 2021! OUT OF LINE And DISCONTINUED! – Reproduction/Youtube

In last month’s chart, published by Chevrolet itself, the new Onix and Onix Plus were being sold starting at R$ 71,390 and R$ 77,780 respectively. The Joy was offered for R$ 65,890, and the Joy Plus for R$ 77,780.

For a difference of approximately R$ 7 thousand, buyers opted to take the model with the new outfit. Even with the second generation of the Chevrolet Onix in 2019, the brand did not want to say goodbye to the first body style of the vehicle.

Thus, the manufacturer decided to rename the hatch to Sedan and Joy, previously marketed as Prisma, and keep them in the portfolio. However, with the high prices charged for outdated vehicles, their sedan and hatch successors proved to be more affordable options, making the existence of the Joy siblings very difficult in the popular car sector and sales impossible with the new emission rules.

Chevrolet Onix Entered The Brazilian Popular Car Sector Almost 10 Years Ago

The first generation of the Chevrolet Onix arrived in the national market in 2012, launched to replace the second generation of the Corsa, the entry-level compact Celta, and soon after, the premium compact Agile.

Built on the Gamma platform, the vehicle featured the “little ball” design, full of rounded angles, which appealed to Brazilian consumers. The vehicle was also responsible for being the first compact in the country to have a 7-inch touchscreen multimedia center. Another major innovation was a six-speed automatic transmission in the top versions, although it used motors that were already outdated in the market.

Chevrolet Onix Achieves Title Of The Best-Selling Vehicle In Brazil

With this transmission package and several other cutting-edge technologies, by the end of 2014, the Onix took the title of the best-selling car in the country in the popular car market and continued until 2016, when the brand launched a mid-cycle facelift for the first generation, which included new taillights and headlights with LED lights, as well as other aesthetic updates. In the model’s version list, the highlight is the adventurous Activ, which once topped the range and rivaled the Hyundai HB20X.

Valdemar Medeiros

Formado em Jornalismo e Marketing, é autor de mais de 20 mil artigos que já alcançaram milhões de leitores no Brasil e no exterior. Já escreveu para marcas e veículos como 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon e outros. Especialista em Indústria Automotiva, Tecnologia, Carreiras (empregabilidade e cursos), Economia e outros temas. Contato e sugestões de pauta: valdemarmedeiros4@gmail.com. Não aceitamos currículos!

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