Vital Natus Is Set to Open New Factory in MG This Month and Promises to Generate Hundreds of Jobs

Vital Natus, Pharmaceutical Company, Plans to Open a New Factory in MG on August 20 and Promises to Generate 200 Direct Jobs and Many More Indirect Jobs Through Distributors

Vital Natus Pharmaceutical, a company that produces natural products, will inaugurate a factory in Poços de Caldas (MG) on the 20th. The unit has received investments of R$ 3 million so far and will create around 200 jobs for the region. According to the company’s president, Ricardo Lira Maia, in addition to direct opportunities, indirect jobs will also be generated through the hiring of distributors for its brand.

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Vital Natus and Its 20,000 m² Factory

The company invested R$ 3 million in a 20,000-square-meter building where the new factory in MG will operate. According to the president, Poços de Caldas was chosen due to the fiscal incentives adopted by the government and also because the building where another factory in the same sector operated was leased. All the machinery will be utilized, and production will be expanded.

In the new factory, which promises to create various job opportunities, supplements aimed at muscle gain will be produced, targeting sports practitioners. The business started being finalized in May, but Maia claims that he is already enjoying the city of MG. According to the president, the plan is to keep the industrial plant located in Salto operational while closing the one in Indaiatuba.

Even without the factory in Indaiatuba, with the opening of the new venture in MG, Vital Natus will be among the largest industries in this sector in Brazil. The company’s goal is to produce 50,000 containers of food products daily and at least 100,000 protein bars daily, achieving a 10% increase in production, in addition to the 200 new jobs expected to arise in MG.

Company Expands Amid Pandemic

Concerned with boosting immunity as a way to prevent Covid-19, the public increased their consumption of capsules, teas, supplements, natural products, and mainly products containing Vitamins C, D, Zinc, and Propolis by 30% during the pandemic.

According to the president, this phenomenon did not occur only in Brazil. Vital Natus, which exports its products to Portugal, where its Distribution Center is located, which resells products to other countries such as Spain, Ireland, Italy, France, and Switzerland, reported that sales also saw increased demand among foreign consumers.

Outsourced Job Openings

During the pandemic, the need to reinforce the consumption of certain vitamins and nutrients for improved immunity was emphasized, according to the company’s president. The increase in sales, not only in the domestic market, was very noticeable, as the company sells its products mainly to São Paulo, Paraná, Rio de Janeiro, and to other countries as well.

Founded 16 years ago, in addition to producing 250 types of supplements, capsules, and natural food compounds, Vital Natus also offers technology and experience to partner companies that manufacture functional foods and dietary supplements. According to Ricardo Lira Maia, the company outsources a large part of the production for partner brands.