Vital Natus, a pharmaceutical company, intends to inaugurate a new factory in MG on August 20th and promises to generate 200 direct job openings and many more indirect ones through resellers
Vital Natus Farmacêutica, a natural products company, will inaugurate a factory in Poços de Caldas (MG) on the 20th. The unit has so far received investments of R$ 3 million and will create around 200 jobs in the region. According to the company's president, Ricardo Lira Maia, in addition to the direct opportunities, indirect job vacancies will also be generated, through the hiring of resellers of its brand.
Read also
Vital Natus and its 20 m² factory
The company invested R$ 3 million in a 20 thousand square meter building where the new factory in MG will operate. According to the president, Poços de Caldas was chosen due to the fiscal incentives adopted by the government and also because the building where another factory in the same sector operated was leased. All machinery will be used and production will be expanded.
In the new factory, which promises to generate several jobs, supplements will be manufactured aimed at gaining muscle mass, with the target audience being sports practitioners. The deal started to be closed in May, but Maia says she is already loving the city of MG. According to the president, the idea is to keep the industrial plant located in the city of Salto in operation and to close the one in Indaiatuba.
Even without the factory in Indaiatuba, with the opening of the new venture in MG, Vital Natus will be among the largest industries in this sector in Brazil. The company's goal is to produce 50 pots of food products daily and at least 100 protein bars daily, achieving a 10% growth in production, in addition to the 200 new jobs that should arise in MG.
Company expands amid pandemic period
Concerned with strengthening immunity, as a way to prevent themselves against Covid-19, the public increased the consumption of capsules, teas, supplements, natural products and mainly products containing vitamins C, D, Zinc and Propolis by 30% during the pandemic .
According to the president, this phenomenon did not happen only in Brazil. Vital Natus, which exports its products to Portugal, where its Distribution Center is located, which resells the products to other countries such as Spain, Ireland, Italy, France and Switzerland, said that product sales also achieved greater demand among consumers. foreigners.
outsourced job openings
During the pandemic, the need to reinforce the consumption of certain vitamins and nutrients to improve immunity was highlighted, according to the company's president. The increase in sales, not only in the domestic market, was very noticeable, as the company sells its products mainly to São Paulo, Paraná, Rio de Janeiro and other countries as well.
Founded 16 years ago, in addition to producing 250 types of supplements, capsules and natural food compounds, Vital Natus also offers technology and experience to partner companies that manufacture functional foods and food supplements. According to Ricardo Lira Maia, the company outsources a large part of the production of partner brands.
