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Grupo Boticário, Present for Over 7 Years in Bahia, Plans to Invest R$ 600 Million by 2023 in Camaçari for the Construction of a National Beauty Hub.
The Vice President of Operations of Grupo Boticário, Sérgio Sampaio, announced that R$ 600 million will be invested in Camaçari, Bahia, by 2023 for the establishment of a national beauty hub, which will create numerous jobs. The construction of the hub aims to attract other companies that supply the group to form the national hub.
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Understand the Factors That Made Bahia the Best State for Building Boticário’s Beauty Hub
Among the factors are the skilled labor of the state’s residents, the fact that Bahia is located in a strategic position at the gateway to the Northeast, and the strong incentives provided by the State government, which were the main reasons for the partnership between Boticário and Camaçari. According to Sérgio, the solid relationship with the State began in 2014 with investments in the factory at the Camaçari hub and also in the distribution center in São Gonçalo, which generated numerous jobs.
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Under São Paulo, Line 6-Orange reaches 15.3 km and 15 stations, promising 23 minutes from Brasilândia to the Center and 633,000 passengers per day; with autonomous trains, it will open a partial section in October 2026.
Thus, this relationship over the last 7 years has only grown, and currently, next week, the company will discuss another significant phase, which is the construction of the beauty hub in Bahia. According to Sérgio, the company is making investments of R$ 600 million, but on other occasions, if we sum up the investments made since 2015, it totals approximately R$ 1.5 billion.
When Boticário built its unit, a large portion of its products was sourced from suppliers in the Southern region of Brazil. Therefore, the group extended the invitation after solidifying its presence in Bahia to attract these suppliers to the state.
Many New Jobs Will Be Created in Camaçari
At this moment, Grupo Boticário is inaugurating three large companies that handle the packaging sector, which are Aptar, Printec, Box Print, and Vitro. These three companies will significantly contribute to the job creation that the group will make, as they together will create more than 600 direct jobs and more than 600 indirect jobs in Camaçari, Bahia.
Boticário is concerned with the sustainable development of its investments. In fact, its buildings have Leadership in Energy and Environmental Development (LEED) certifications. These companies that hold these certifications are those that, from their construction to their operation, respect sustainable development.
Boticário Seeks Sustainability in Its Operations
Currently, over 97% of Boticário’s products have sustainable characteristics. According to Sérgio, in 5 years, the company will have 100% of its products recycled. Furthermore, 65% of the group’s products are already vegan and not animal-derived.
Another notable point is that the new factory already produces 100% clean energy, and the company is carbon-positive. Thus, the amount of emissions the group generates when producing and transporting compensates with two large reserves in the South and Midwest of the country, where the capture of CO2 creates a negative effect.
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