Bahia Receives R$ 600 Million Investment from Boticário Group for Construction of National Beauty Hub in Camaçari

Written by Valdemar Medeiros

Published on 17/11/2021 at 11:18

O Boticário investirá R$ 600 mi na Bahia para construção de polo de beleza”, diz vice-presidente de Operações – créditos: Itapebiacontece

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Grupo Boticário, Present for Over 7 Years in Bahia, Plans to Invest R$ 600 Million by 2023 in Camaçari for the Construction of a National Beauty Hub.

The Vice President of Operations of Grupo Boticário, Sérgio Sampaio, announced that R$ 600 million will be invested in Camaçari, Bahia, by 2023 for the establishment of a national beauty hub, which will create numerous jobs. The construction of the hub aims to attract other companies that supply the group to form the national hub.

Understand the Factors That Made Bahia the Best State for Building Boticário’s Beauty Hub

Among the factors are the skilled labor of the state’s residents, the fact that Bahia is located in a strategic position at the gateway to the Northeast, and the strong incentives provided by the State government, which were the main reasons for the partnership between Boticário and Camaçari. According to Sérgio, the solid relationship with the State began in 2014 with investments in the factory at the Camaçari hub and also in the distribution center in São Gonçalo, which generated numerous jobs.

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Many New Jobs Will Be Created in Camaçari

At this moment, Grupo Boticário is inaugurating three large companies that handle the packaging sector, which are Aptar, Printec, Box Print, and Vitro. These three companies will significantly contribute to the job creation that the group will make, as they together will create more than 600 direct jobs and more than 600 indirect jobs in Camaçari, Bahia.

Boticário is concerned with the sustainable development of its investments. In fact, its buildings have Leadership in Energy and Environmental Development (LEED) certifications. These companies that hold these certifications are those that, from their construction to their operation, respect sustainable development.

Boticário Seeks Sustainability in Its Operations

Currently, over 97% of Boticário’s products have sustainable characteristics. According to Sérgio, in 5 years, the company will have 100% of its products recycled. Furthermore, 65% of the group’s products are already vegan and not animal-derived.

Another notable point is that the new factory already produces 100% clean energy, and the company is carbon-positive. Thus, the amount of emissions the group generates when producing and transporting compensates with two large reserves in the South and Midwest of the country, where the capture of CO2 creates a negative effect.

Bahia Receives R$ 600 Million Investment from Boticário Group for Construction of National Beauty Hub in Camaçari

Grupo Boticário, Present for Over 7 Years in Bahia, Plans to Invest R$ 600 Million by 2023 in Camaçari for the Construction of a National Beauty Hub.

Read Also

Understand the Factors That Made Bahia the Best State for Building Boticário’s Beauty Hub

Many New Jobs Will Be Created in Camaçari

Boticário Seeks Sustainability in Its Operations

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Bahia Receives R$ 600 Million Investment from Boticário Group for Construction of National Beauty Hub in Camaçari

Grupo Boticário, Present for Over 7 Years in Bahia, Plans to Invest R$ 600 Million by 2023 in Camaçari for the Construction of a National Beauty Hub.

Read Also

Understand the Factors That Made Bahia the Best State for Building Boticário’s Beauty Hub

Many New Jobs Will Be Created in Camaçari

Boticário Seeks Sustainability in Its Operations

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A British company has installed in the middle of the ocean the world’s first floating platform that generates electricity 24 hours a day from the temperature difference between the surface and the depths of the Atlantic, without relying on wind or sun.

China is building an artificial island in the middle of the sea, covering 20 km², to construct the largest offshore airport in the world, the Dalian Jinzhouwan. This $4.3 billion project is anchored on more than 3,000 pillars embedded in the rock beneath the ocean and is scheduled to open in 2035.

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