Ford Patents System That Collects Billboard Ads and Displays Them Inside Vehicles

Written by Fabio Lucas Carvalho

Published on 18/05/2021 at 18:44

Foto: Ford

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Ford May Launch, In The Future, A Tool That Displays Billboard Ads Inside Vehicles

The Ford is preparing an innovative system that promises to revolutionize how ads are displayed on highways. The idea is to capture the ads that are shown on billboards on the roads, convert them, and stream them directly to the entertainment system of the vehicles. Advertising in cars certainly has its pros and cons.

How Will It Work?

In an article published by the site Interesting Engineering, Ford intends to use the various cameras being installed in newer cars. The idea is that they will be trained so that during journeys, they track the ads on billboards, feeding into the vehicle’s entertainment system.

All the details of the offer, such as phone numbers and email, will be available. Moreover, links for purchasing the products will also be just a click away from a distance.

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Positive And Negative Aspects

The new Ford system could help solve some problems that billboard ads have. Most of them provide very limited information, and most of the time, the price is not displayed. The system would help address this issue.

The new tool from Ford can also be used in various other ways. In addition to being able to make deals with advertising agencies, the ads could already be displayed in the cars even before they come into view of the vehicle cameras.

Imagine you are driving near a pizzeria. Ford’s tool could detect your proximity and start displaying any promotion that particular pizzeria has.

The EI conducted an analysis of this new Ford patent. One of the tool’s functionalities could be to ensure that vehicles are sold at a more affordable price. Another option is that car owners pay a monthly fee to avoid being bombarded by ads.

However, the idea may be welcome in some cases, for specific situations. Nevertheless, if it turns into a flood of ads inside the vehicles, these cars will certainly be less preferred compared to competitors that do not have such functionality.

Ford Patents System That Collects Billboard Ads and Displays Them Inside Vehicles

Ford May Launch, In The Future, A Tool That Displays Billboard Ads Inside Vehicles

How Will It Work?

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