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Haifa Group, a Multinational Famous in the Fertilizer Sector Worldwide, Announced Plans for the Installation of a New Fertilizer Plant in Brazil.
Haifa Group, an Israeli multinational company specializing in specialty fertilizers, announced its plans to build a fertilizer production plant in Brazil. According to Motti Levin, the group’s CEO, during a press conference, the company sees several market opportunities and understands that there is significant demand for local production, which will provide fertilizer for all of Latin America.
Haifa Group Seeks Strategic Partnership
The multinational is a global leader in the production of potassium nitrate and also in special plant nutrition solutions. According to the company’s executive, Haifa Group is seeking a strategic partnership to plan the local factory.
The company has four factories located in Israel, the United States, France, and Canada. Haifa Group’s Brazilian subsidiary has eight branches in the country spread across the states of Bahia, Goiás, Espírito Santo, Minas Gerais, Paraná, Pernambuco, Rio Grande do Sul, and São Paulo.
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The Brazilian plant of the special fertilizer producer also serves Argentina, Chile, Bolivia, Paraguay, and Uruguay. Gustavo Branco, the director of Haifa South America, states that Brazilian farmers are significantly utilizing new special technologies.
According to Branco, this involves production that exceeds two digits compared to conventional fertilizers. Thus, there are better financial yields, as the producer accomplishes more with less and there is no waste.
From the executive’s perspective, the current situation with the Russia-Ukraine war has highlighted fertilizers as an alternative to traditional products. When it comes to special fertilizers, we are talking in kilos, not tons, which further improves logistics, availability, and storage.
New Haifa Group Plant Can Solve Bottlenecks in the Brazilian Fertilizer Market
The fertilizer market has been facing some bottlenecks due to the pandemic, which are consequently affecting the production chain. Increased prices, logistical issues for raw material supply, which with the high demand reflects in delays, energy policies, and crises are some factors concerning producers about the supply for this year’s and 2023’s harvest.
It’s important to highlight that the Federal Government announced the national fertilizer plan aimed at achieving self-sufficiency in national production, to reduce the dependence on imports by up to 60% in the next 30 years.
Data from the National Confederation of Agriculture (CNA) shows that Brazil imports about 80% of the fertilizers used in agriculture, and the main suppliers, besides Russia and China, are Belarus and India, which are undergoing energy and political crises that are hindering fertilizer production.
Know the Company
Haifa Group is a multinational company and a global leader in specialized plant nutrition. The company has been developing, supplying, and producing a wide range of fertilizers since 1966, in over 100 countries through 16 subsidiaries worldwide.
Decades of operations have made Haifa Group a world leader, known for providing innovative solutions in all areas. The multinational’s premium products offer optimized plant nutrition and are valued for their high efficiency, low chloride content, and purity.
The company focuses on farmers and is aware of the challenges faced by these professionals, always striving to offer products and services suitable for specific work environments. Its teams operate worldwide, maintaining contact with producers, listening to their needs in order to share their knowledge.
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