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Partnership Maintains NuCel Service Exclusivity and Expands Offering for Physical SIMs and Simplified Plans
The news from Nubank and Claro gained momentum with the formal approval from Anatel, which authorized the continuation of exclusivity for the NuCel service. With this decision, the partnership maintains the model where Nubank handles customer service and Claro provides the network infrastructure, offering consumers simple plans, competitive prices, and now also physical SIMs, in addition to eSIM.
The approval from Anatel’s Executive Board ends internal questioning about exclusivity between the companies, ensuring that the service can continue with its original proposal. According to experts, this measure can reshape the mobile telecommunications landscape, creating a stable and easy-to-join alternative for those looking to escape the complexity of traditional packages.
What Is NuCel and How Does It Work
Launched in 2024, NuCel is a mobile virtual network operator (MVNO) resulting from the partnership between Nubank and Claro. The proposal is clear: simplify plan enrollment and reduce costs, with entirely digital customer service and the use of Claro’s national network.
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The operation is straightforward. Nubank manages the customer relationship, while Claro ensures the technical infrastructure. This way, users benefit from wide coverage and integrated support, but without the bureaucracy typically found with large carriers.
Impact of Anatel’s Decision
Before the official approval, Anatel’s technical area had suggested that Nubank seek other partners, which could end exclusivity. However, Claro requested formal recognition of this relationship, and the request was granted.
With the authorization, the model remains intact, allowing the companies to invest in improvements. According to analysts, this reinforces confidence in the service and may encourage new customers to sign up, especially those seeking streamlined and transparent plans.
News: Physical SIMs and Competitive Plans
Until early 2025, NuCel served only users with devices compatible with eSIM. Now, with the arrival of physical SIMs, the potential customer base expands. The offering of plans is also simple:
- 20 GB for R$ 45
- 25 GB for R$ 55
- 35 GB for R$ 70
This streamlined structure contrasts with the excess of packages and variable promotions found with large operators, making NuCel a straightforward and predictable option.
The Differentiator in the Telecommunications Market
NuCel positions itself as a practical alternative for those seeking good value for money and less complication. By maintaining exclusivity between Nubank and Claro, the service preserves operational stability and ensures that the proposal for simplicity is not diluted by external adjustments.
For consumers dissatisfied with traditional carriers’ experiences, this news represents a significant shift in approach and potentially in standards within the sector.
And what about you, do you think the exclusivity between Nubank and Claro will consolidate NuCel as one of the best options in the market or do you believe more competition would be better for the consumer? Leave your opinion in the comments.
Bom
Vai ser ótimo,há alguns meses atrás recebi um comunicado do nubank, fazendo tal proposta,porém até a presente data não 🚫 me afirmaram nada , estou na espera e expectativa!
Como Funcionar
Entrar no app da Nubank