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In Addition to the Electronics and Entertainment Market, Sony Now Has Plans to Create a New Subsidiary to Enter the Electric Car Market by the End of the First Half of 2022
Sony announced its plans to create an electric car company by the end of this year, revealing a new concept for a sports EV. According to Kenichiro Yoshida, CEO of Sony, during the CES technology fair in Las Vegas last Tuesday (04), the technology company plans to develop a new operational subsidiary named Sony Mobility Inc. in the coming months, and also aims to commercially launch electric cars.
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According to Yoshida, with the use of the company’s detection and imaging technologies, 5G, cloud, and entertainment combined with its content expertise, Sony is well-positioned as a creative entertainment company to revolutionize electric mobility.
The company, which is best known for its entertainment products and electronic devices, plans to utilize artificial intelligence and robotics in its new electric car business.
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At the CES conference in Las Vegas, the company revealed the Vision-S 02, a prototype SUV. The concept features sensors that enable some autonomous driving functions and also leverages the company’s expertise in entertainment. Passengers will be able to play video games while on the go, connecting to their home PlayStation consoles.
Sony’s EV Was Announced in 2020
About two years ago, Sony announced the Vision-S 01, its first prototype for the electric car sector, claiming its public road tests began in Europe in December 2020.
The new model from the Japanese company would use the same cloud EV platform as the first model, according to Sony in a press release. It is still unclear whether the company intends to build electric cars from scratch under its own brand or in partnership with other automakers. The electric car sector, however, is still small, representing only 3% of sales in the U.S. currently, but it generates significant media and investment interest.
American giant GM plans to invest about US$ 35 billion in robots and electric cars by 2025. Meanwhile, American authorities plan to spend billions to strengthen charging station infrastructure or encourage individuals to move away from internal combustion models.
About Sony
In 1946, the predecessor of Sony Group Corporation, Tokyo Tsushin Kogyo KK, started as a small company with a capital of just 190,000 yen and about 20 employees.
Founder Masaru Ibuka stated that the goal of creating the company was to develop an ideal factory that emphasized a spirit of freedom and open-mindedness that would contribute to Japanese culture through technology.
Symbolizing Sony’s spirit of challenge to do what has never been done before, the company continued to launch various products that were the first in Japan and the world. The company aims to be a pioneer in the future with curiosity and dreams, always striving for excellence while leveraging diverse viewpoints and diversity.
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