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Brand partner stations have access to information such as volume transacted by type of fuel, market share in the region, analysis with market indicators and customer opinion
Ticket Log, a brand of Edenred Brasil and leader in the sector of fleet management and mobility solutions for the urban market, launched Mapa Log on the market, an intelligent and completely free panel that provides, on a single platform, a set of indicators so that owners and managers of service stations can monitor the performance of their businesses. Available on the Sou Parceiro portal, which is intended exclusively for establishments accredited to the brand, the Mapa Log helps those who manage the gas station to focus on the real needs of the gas station and to make the best decisions.
Among the functions available on the panel are: volume transacted by type of fuel; the station's share of sales in the region, considering the stations accredited by Ticket Log; the station's contribution to the total volume of fuel available in the location and notes on the need to increase or maintain the stock; follow-up of market indicators, such as data on the average, highest and lowest prices of fuels practiced locally; information about the opinion of drivers regarding the gas station; and the practical contracting of financial solutions to anticipate receipts for the purchase of fuel.
“One of the great challenges for those who own or manage gas stations is having access to strategic information about the establishment's performance and using this data to boost sales, which makes all the difference for business growth. Mapa Log arrives to take on this task and provide the stations with key indicators for the profitability and productivity of the business”, emphasizes Douglas Pina, General Director of Mainstream of the Fleet and Mobility Division of Edenred Brasil.
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In October 2021, Ticket Log launched the Mapa Log pilot project, which registered more than 20 accesses and served more than 8 gas stations. “In this pilot project period alone, 38% of the gas stations accredited by Ticket Log were engaged. Our goal is to reach the 100% mark”, concludes Pina.
With the novelty, it will also be possible to obtain extra points in TamoJunto Recompensa, the brand's relationship program aimed at partner gas stations, which is already in its second edition.
Webseries Who Uncomplicates Invoice More
In order to clarify all points related to Mapa Log, Ticket Log created the Webseries “Quem Descomplica Fatura Mais”. With eight episodes, lasting about 1 minute and a half, the Webseries features a character who has solved a series of doubts about the panel of indicators. Each episode features a different Ticket Log contributor, who provides insight and support on how the manager can make the best use of technology as a means of improving the business. The content also addresses the features and advantages of Mapa Log, highlighting it as a strategic solution for supply managers to earn more, free of charge and uncomplicated and in one place.
The Webseries was developed by the agency La Unión. The episodes “1: The Map Log”, “2: My Sales without a Secret” and “3 What do people say about my post?” are already on the air and can be watched on the YouTube channel through the link.
About Ticket Log
Ticket Log is part of Edenred Brasil's Fleet and Mobility business line. Available for companies of all sizes and segments, the brand connects companies and people through innovative and digital solutions for fleet management and mobility, with the aim of simplifying processes and routines with information, intelligence and in a more sustainable way.
With more than 30 years of experience in the market and 30 client companies, Ticket Log manages 1 million vehicles and almost 2,5 billion liters of fuel per year. In addition, it has an acceptance network of more than 43 accredited partners, including gas stations, auto repair shops and other mobility services, such as individual transport and bicycle rental.
Ticket Log also makes the IPTL available to the market, a national index on the variation in fuel prices, based on fueling carried out at the 21 service stations throughout Brazil accredited to the brand.
The brand is part of Edenred, a global and digital payment service platform that acts as an all-hours companion for workers, companies and merchants. Leader in its segment, it connects more than 50 million users, 2 million establishments and approximately 900 client companies in 45 countries.
About Edenred
Edenred is a global, digital payment services brand that serves as an all-hours companion for workers and businesses. Leader in its segment, it connects more than 50 million users, 2 million establishments and approximately 900 client companies in 45 countries.
In Brazil, it operates in three lines of business: Employee Benefits, with the Ticket brand; Fleet and Mobility, with the Ticket Log and Repom brands; and Soluções de Pagamento and Novos Mercados, with Edenred Pay and Punto.
Faithful to the purpose of the Group, “Enrich connections. For good”, these solutions enhance the well-being and purchasing power of users, improve the attractiveness and efficiency of companies and streamline the labor market and the local economy. There are more than 130 client companies, 8,3 million employees and 500 accredited merchants in the country
In 2021, Edenred had a global turnover of approximately €30 billion, mainly through the use of mobile applications, online platforms and cards.
Learn more
Website: www.ticketlog.com.br
Website: www.edenred.com.br
Source: Priscila Brandao Via RPMA Comunicação
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