Polo stands out with sales to companies and rural producers, driven by the launch of the Polo Robust and surpasses Fiat Strada

The Brazilian automobile market saw a turnaround in 2024, with the Volkswagen Polo gaining sales leadership and surpassing the Fiat Strada. With 11.943 units registered in March, the Polo not only led the month, but also became the best-selling vehicle in the country, with 27.263 units sold in the year, according to the Carros.ig website.

Polo's success is largely due to sales to companies and rural producers. In March alone, 73,7% of sales were made to CNPJ. The launch of Polo Robust, aimed at rural producers, contributed significantly to this performance.

Sales ranking

The Chevrolet Onix came in second place, with 7.753 units sold, followed by the Fiat Argo, with 6.850. The Hyundai HB20 and Fiat Strada tied for third place, with 18.053 registrations each. The Volkswagen T-Cross stood out among SUVs, totaling 5.462 registrations, followed by the Nissan Kicks, with 5.034 units sold.

Also noteworthy is the fall of the Peugeot 208, the growth of the Caoa Chery Tiggo 7 and the appearance of the Renault Kardian and the C3 Aircross. In the light utility segment, attention is drawn to absence of license plates of the Fiat Titano and the presence of Renault Kwid units, raising speculation about a possible electric commercial version of the model. Nissan Townstar units were also registered, indicating a possible offer of an electric van from Nissan in the Brazilian market.

Average Price in Brazil

Volkswagen Polo x Fiat Strada

When comparing the Volkswagen Polo with the Fiat Strada, we are talking about two types very different vehicles, which makes the comparison somewhat uneven. The Polo is a compact hatchback, while the Strada is a compact pickup truck, designed to meet different needs and target audiences.

The Volkswagen Polo is known for its modern design, build quality and efficient performance. It offers an interior well designed, with onboard technology and comfort for the occupants. On the other hand, the Fiat Strada is valued for its versatility and load capacity, making it a popular choice among those who need a vehicle to transport light loads.

The Volkswagen Polo surprised the Brazilian automobile market by becoming the best-selling car of 2024, surpassing the Fiat Strada and demonstrating the strong competitiveness of the segment. With new models arriving on the market and constant technological evolution, the Brazilian automotive scene promises to continue surprising throughout the year.