Volkswagen's Decisions Signal Changes at SEAT

Volkswagen’s Decisions Signal Changes at SEAT

Written by Bruno Teles

Published on 05/09/2023 at 18:27

A história da Seat, que começou com tanta promessa em 1950, está no limbo. O Grupo Volkswagen está apostando suas fichas na submarca Cupra e, pelo visto, pode deixar a histórica fabricante espanhola na poeira. O futuro parece apontar para uma transformação na identidade da marca, que pode incluir desde scooters elétricos a outras soluções de mobilidade. (IMAGEM POR MIDJOURNEY)

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The Decline In Seat Sales Raises Questions About The Future Of The Spanish Brand That May Be Reformatted Under The Leadership Of The Volkswagen Group.

In the automotive corridors, the expression “if you don’t evolve, you fall behind” has never sounded so true. The case of Seat, the Spanish automaker, is a clear example. If you’re out of the loop, here it is: from January to July 2023, the brand sold only 155,355 vehicles.

This figure placed it in a discouraging 19th position in the European market. The situation worsened further with the Covid-19 pandemic, and now, the Volkswagen Group, its “corporate parent,” seems to have plans to turn this page.

“A Different Role”: What The Volkswagen Group Has In Mind?

Thomas Schäfer, the CEO of the Volkswagen Group, put an end to speculation by stating that a “different role” is on the horizon for Seat. Rumors indicate that it may be transformed into a mobility company.

ARTICLE CONTINUES BELOW

Internal Competition And The Shadow Of Cupra

Who’s stealing the spotlight is Cupra, which started as a sport line of Seat and now has its own identity. The younger, bolder brand has been recording much more significant sales, almost leaving its “mother” behind. Meanwhile, Seat, the only brand from the Volkswagen Group that has yet to take the leap into the future of electric cars, may soon be just a memory.

If you think this whole conversation has nothing to do with Brazil, rewind that tape. Seat had its glamor period here between 1995 and 2002, brought by none other than Volkswagen. It didn’t last long, it’s true, but it left its mark on the country’s automotive history.

Volkswagen’s Decisions Signal Changes at SEAT

The Decline In Seat Sales Raises Questions About The Future Of The Spanish Brand That May Be Reformatted Under The Leadership Of The Volkswagen Group.

“A Different Role”: What The Volkswagen Group Has In Mind?

Internal Competition And The Shadow Of Cupra

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Volkswagen’s Decisions Signal Changes at SEAT

The Decline In Seat Sales Raises Questions About The Future Of The Spanish Brand That May Be Reformatted Under The Leadership Of The Volkswagen Group.

“A Different Role”: What The Volkswagen Group Has In Mind?

Internal Competition And The Shadow Of Cupra

Scientists enter a narrow, flooded cave 500 meters deep and find giant dinosaur footprints on the ceiling measuring up to 1.25 meters, preserved in such a rare way that a new type of trace had to be created.

On the Greek island of Ithaca, archaeologists have found what may be a sanctuary dedicated to the legendary Odysseus, with inscriptions bearing his name and votive offerings that span from the Mycenaean to the Hellenistic era.

A giant half-ton ring fell in Kenya from space, and more than a year later, scientists still do not know where it came from.

After two years of internal discussions, Paraguay has finally regulated the law that opens the country to foreign technology and service companies with tax incentives that promise to create thousands of jobs and change the economy.

About 6,000 residents live concentrated along a single street nearly 9 km long in the interior of Poland, with houses forming a continuous row and narrow agricultural strips emerging behind them, creating one of the most unusual rural patterns in Europe.

Why fighter pilots never return after ejecting: the seat launches the body at 600 km/h in 1 second, compresses the spine, reduces G tolerance, and leads to medical disqualification, not punishment.

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