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Fiserv inaugurated the first Clover factory outside Asia in Betim (MG), with an investment of R$ 490 million until 2027, capacity for 100,000 payment terminals per year, and 400 jobs filled, a unit in partnership with Jabil that will be a regional hub for Argentina and Mexico.
The American multinational Fiserv inaugurated this Wednesday (6) the first Clover brand factory outside Asia, located in Betim, Minas Gerais, with an estimated investment of US$ 100 million (about R$ 490 million) until 2027 and capacity to produce up to 100,000 card machines per year. The factory officially started operating this week and already employs about 400 people, with the possibility of reaching 450 workers, most of whom are specialized engineers and technicians who hold positions on the production line and in the engineering sectors of the unit that Fiserv built as part of its expansion plan in the Brazilian payment methods market. Brazil’s selection to host the first Clover factory outside the Asian continent is part of Fiserv’s strategy to consolidate operations in Latin America before transforming Betim into a regional distribution center for payment terminals for countries like Argentina and Mexico.
Fiserv is one of the largest global financial technology companies, operating in payment solutions and software for retail, and Clover is the brand of payment terminals and payment systems that the company uses to serve retailers for sales with cards, Pix, and other digital transactions. The company entered the Brazilian market in 2024 with the Clover brand and is also responsible for the development of Caixa Econômica Federal’s Azulzinha payment terminal, a partnership that demonstrates the scale of operation that Fiserv had already achieved in the country even before inaugurating its own factory in Betim. Local production reduces costs by about 30% compared to payment terminals imported from Asia, according to the company itself, a competitive advantage that justifies the investment in the Brazilian factory and can accelerate Clover’s penetration in a market where it competes with already consolidated brands such as Stone, PagSeguro, and Cielo.
What the Clover Factory will Produce in Betim and How the Operation Works
The Betim factory will begin production with the Clover Flex model, a portable device with the highest demand in the Brazilian market. The Clover Mini (compact counter terminal) and Clover Kiosk (self-service terminal) models will continue to be imported in this initial phase, but the factory’s focus on Clover Flex reflects the strategy of prioritizing the product with the highest sales volume and that most benefits from the 30% cost reduction that national manufacturing provides compared to Asian imports. Fiserv Brazil Senior Vice President, Ricardo Daguani, stated that production will start gradually: “We intend to be producing at full capacity from the second half of the year,” the executive told O Tempo newspaper.
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Fiserv, the world’s largest payment processor, has just inaugurated its first factory outside Asia in Brazil. The unit in Betim (MG) will produce 100,000 Clover payment terminals per year and is part of a US$100 million investment that includes technology and expansion until 2027.
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Fiserv, the world’s largest payment processor, has just opened its first factory outside Asia in Brazil. The unit in Betim (MG) will produce 100,000 Clover payment terminals per year and is part of a US$100 million investment that includes technology and expansion until 2027.
The factory’s industrial operation works in partnership with Jabil, an American multinational specializing in contract manufacturing that already had an installed structure in Betim. The choice of Jabil as a production partner took into account the company’s experience in the electronics sector and the infrastructure already available in the city of Minas Gerais, a partnership model that allows Fiserv to focus efforts on technology and commercialization while Jabil executes the manufacturing of the equipment at the Betim factory. The capacity of 100,000 payment terminals per year is the starting point of the operation, a volume that Fiserv can expand as demand from the Brazilian and Latin American markets justifies the expansion of the production line.
Why Fiserv Chose Brazil and Not Another Country for the Factory
The decision to install the first Clover factory outside Asia in Brazil, and not in another Latin American market, reflects the scale of the Brazilian payment methods market. Brazil is one of the largest card machine markets in the world, with tens of millions of commercial establishments that process electronic transactions daily, and the penetration of Pix as an instant payment method has added a layer of demand for terminals that integrate multiple forms of receipt in a single device, a profile that Clover equipment meets. The Betim factory positions Fiserv to compete with manufacturers that already produce locally and to offer shorter delivery times than importing from Asia allowed.
Transforming Betim into a regional hub for Latin America is the factory’s second strategic objective. According to information published by InfoMoney, Fiserv intends to consolidate its Brazilian operation before using the Minas Gerais unit as a distribution center to serve markets such as Argentina and Mexico, a strategy that makes the R$ 490 million investment a bet not only on the Brazilian market but also on the regional leadership in payment equipment that the company seeks to build from the Betim factory. Geographic proximity and Mercosur trade agreements facilitate distribution logistics to neighboring countries, an advantage that a factory in Asia does not offer to meet Latin American demand.
What the factory’s 400 jobs represent for Betim and the sector
The 400 jobs generated by Clover’s factory in Betim are predominantly technical and engineering roles, a profile that differentiates the operation from traditional factories that employ less skilled labor. The concentration of specialized engineers and technicians indicates that the factory is not just an assembly line, but an operation involving product development, quality control, and software integration into equipment, activities that require professionals with technical or higher education in areas such as electronics, mechatronics, and production engineering. The possibility of expanding to 450 workers suggests that Fiserv maintains room for workforce growth as production reaches full capacity in the second half of 2026.
For Betim, a city in the Metropolitan Region of Belo Horizonte that already hosts a diversified industrial park including Petrobras’ refinery and automotive plants, the Clover factory adds a financial technology sector to the local productive ecosystem. The presence of Jabil as a manufacturing partner and Fiserv as a technology developer creates a hub of competence in payment electronics that can attract suppliers and complementary companies to the region, a multiplier effect that investments of R$ 490 million tend to generate when established in cities with already established industrial infrastructure. The investment also signals to the market that Brazil is a competitive destination for the manufacturing of financial technology equipment, a sector that historically concentrated production in Asia and is now beginning to redistribute productive capacity to large consumer markets.
And you, do you use a Clover or Azulzinha payment machine? Do you think the factory in Betim will make the equipment cheaper? Leave your opinion in the comments.
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