Learn How Lidar Technology, Rejected by Billionaire Elon Musk, Is Transforming the Smart Vehicle Automotive Sector
Lidar technology, once dismissed by Elon Musk, has gained prominence in the automotive sector, especially among Chinese manufacturers. Capable of providing greater accuracy and safety in autonomous driving, Lidar is shaping the future of smart vehicles. Discover how this innovation is evolving the automotive market and why its adoption is growing worldwide, according to News Motor.
What Is Lidar and How Does It Work?
Lidar, short for Light Detection and Ranging, is a advanced technology that uses laser pulses to map the environment in 3D. The system works by emitting light beams that return to the sensor after hitting objects. This data allows for the creation of a three-dimensional environment around the vehicle, essential for autonomous driving.
This capability is especially useful in low-light conditions, where camera-based systems have limitations. With Lidar, vehicles can accurately identify obstacles, ensuring safe navigation even in dark or challenging environments.
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Suzuki sells an “economical family minivan” with 7 seats cheaper than Chevrolet Spin, Citroën Aircross, and Caoa Chery Tiggo 8 in Brazil; for about R$ 47,000 in conversion without taxes, the Ertiga has a 1.5 engine, manual or automatic transmission, CNG option, a trunk of up to 803 liters, and a family package that Brazil doesn’t have, but India does.
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Mitsubishi sells a “minivan with the soul of an SUV” with 7 seats cheaper than Chevrolet Spin, Citroën Aircross, and Caoa Chery Tiggo 8 in Brazil; for about R$ 76,000 in conversion without taxes, the Xpander has a 1.5 engine, manual or CVT transmission, 220 mm ground clearance, and a robust family package that Brazilians don’t have, but Indonesia does.
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Japan and Mercosur may reach an agreement to lower the cost of cars and auto parts, with manufacturers like Toyota, Honda, and Nissan coming into focus.
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Volkswagen is preparing an SUV derived from the new Amarok to compete with the Toyota SW4 and Haval H9, utilize the Argentine Pacheco factory, and transform a pickup into a more profitable family of products.
Why Did Elon Musk Reject Lidar?
Elon Musk, CEO of Tesla, is known for his controversial and innovative opinions. In 2018, Musk stated that Lidar was a “stupid” and “expensive” technology. For him, cameras and machine learning algorithms will be sufficient for Tesla’s driver assistance system, Autopilot.
However, Musk’s approach faces criticism, especially with the advancement of Lidar technology and its adoption by other automakers. While Tesla relies on cameras, companies like Volvo, BMW, and Ford are investing in Lidar to enhance the safety and accuracy of their vehicles.
Chinese Cars Lead Lidar Adoption
Chinese manufacturers are at the forefront of Lidar implementation, positioning themselves as pioneers in the global automotive market. Models like the BYD Seal and the Yangwang U8 are clear examples of this advancement. Both promise safer driving experiences, with an expected arrival in Brazil in 2025 and 2026, respectively.
Beyond China, global brands like Audi, Volvo, and BMW are also adopting Lidar in their vehicles. Volvo, for example, will integrate Lidar as standard in the XC90 model, while BMW is heavily investing in innovative technologies based on this advancement.
The Impact of Costs and the Future of Lidar
One of the main challenges of Lidar is its high cost compared to traditional cameras. However, experts believe that the popularization of the technology will lower prices over time, making it more accessible for manufacturers and consumers.
Ricardo Bacellar, an automotive expert, states that this reduction in costs will open new possibilities in the market, further boosting the adoption of Lidar.
In the meantime, Tesla remains resistant, but the expansion of this technology may force even reluctant companies to reconsider their position.


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