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Known as dopamine sites, the platforms replicate the complete journey of major marketplaces, from product selection and address filling to tracking the supposed delivery person, offering excitement and expectation without charge, although experts question the effects on consumption habits.
The simulated online stores attract young South Koreans to replicate the thrill of shopping without spending money. Known as “dopamine sites“, they mimic digital marketplaces but do not charge or deliver products.
Online stores replicate the shopping journey
These platforms feature hundreds of items, reviews, ratings, filters, and promotions. The user adds products to the cart, provides the address, and confirms the purchase, following the steps found on e-commerce sites.
After the order, an app shows a delivery person accepting the request and heading to the provided address. The route can be tracked on the map, although no goods arrive and no amount is charged.
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Excitement without card charge
Young users claim that the experience closely resembles a real purchase. Even aware that nothing will be acquired, they report anticipation, excitement, and a sense of reward during the process.
The use of these online stores appears as an alternative in the face of high living costs and constant advertising. The main advantage is avoiding expenses while the user retains part of the ritual associated with digital consumption.
Trend still faces criticism
So far, dopamine sites have found an audience in South Korea. Comments posted on Reddit indicate little interest in the idea in Western countries, where some users consider the activity a waste of time.
Experts warn that the economy provided may come with another problem. By copying the process of digital shopping, these platforms can also reinforce behaviors linked to repetitive consumption, even without involving money.
Would you use a platform that simulates shopping, deliveries, and promotions without charging anything? Tell us in the comments if this experience would help you control spending in everyday life or if it would only increase the desire to buy real products later, in the face of new offers available.
Article made with information published by OD.
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