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Portable Devices That Use Steam Are Taking Space in Brazilian Homes by Combining Agility, Energy Efficiency, and Practicality in Daily Clothing Care. Advantages Go Beyond Removing Wrinkles and Influence Domestic Habits.
The routine of Brazilian households is changing with the rise of the portable garment steamer, a device that threatens to turn the traditional iron into a museum piece.
In recent months, this new technology has gained ground in homes and stores across the country, especially for its combination of speed, energy savings, and ease of use.
Portable Garment Steamer Challenges the Traditional Iron
The operation of the portable steamer is simple: the device emits vertical jets of steam directly onto the fabric, removing wrinkles without the need for prolonged contact with heat.
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Unlike conventional irons, the steamer does not require an ironing board, nor does it need time to reach the ideal temperature.
In less than 60 seconds, the equipment is ready for use, optimizing household tasks and saving time for those seeking practicality.
Home Safety and Inmetro Regulation
Safety has also become a highlight after the official regulation published in 2022 by the National Institute of Metrology, Quality, and Technology (Inmetro).
With Ordinance 148/2022, all models sold in Brazil must meet strict safety requirements, reducing risks of electric shocks and burns, issues still present in traditional iron models.
According to Inmetro itself, certification has been crucial to increase consumer confidence and boost sales.
Energy Efficiency
The reduction in energy consumption is another relevant difference.
According to tests conducted by consumer defense institutes in 2024, a standard electric iron consumes an average of 1.2 kilowatt-hours (kWh) per hour of use, while portable steamers consume less than half that amount to remove wrinkles from the same garments.
For a family that uses the device twice a week, the monthly savings can exceed 10 kWh, representing a significant difference in electricity bills, especially given the high rates recorded in the country.
Furthermore, the time spent on the household task is considerably less, as the steamer eliminates the waiting step for heating and facilitates use in different areas of the house, even with clothes already hanging.
Additional Benefits of the Portable Steamer
Laundry experts highlight that high-pressure steam not only removes wrinkles: it also helps to eliminate odors and soften natural fibers, and reduces the proliferation of bacteria and germs present in fabrics.
The equipment proves to be versatile, allowing use on curtains, upholstery, suits, delicate clothing, and items with sensitive applications, without the risk of damage from excessive heat or unwanted marks.
Household consultant Adriana Ferreira claims that the solution is especially useful for those who live alone, travel frequently, or need efficiency in everyday clothing care.
Just hang the item and direct the steam to notice the difference in a few moments.
Growth of the Portable Steamer Market
The interest of Brazilian consumers in the portable garment steamer has been growing consistently.
Data from Euromonitor indicates an average annual growth of 25% in product sales in Brazil since 2022.
During the same period, the average price dropped by about 40%, making the item increasingly accessible.
Currently, major retailers such as Americanas, Magazine Luiza, and Amazon Brasil offer over 30 models, with prices starting from R$ 90.
The popularity of the steamer keeps pace with global trends, where consumers seek practicality, sustainability, and portable solutions that take up less space.
The trend of replacing conventional irons with more modern and economical technologies is growing and is expected to intensify by 2025.
When Is It Worth Switching from the Iron to the Portable Steamer?
The choice between a traditional iron and a portable steamer depends on the profile of each household.
For homes that face large volumes of laundry weekly, the iron may still be necessary, particularly for very thick fabrics or services that require a stiffer finish.
On the other hand, those who prioritize practicality, agility, energy savings, and care for delicate items find in the portable garment steamer an efficient and safe alternative.
The investment in the new device is usually recouped in a few months just through the reduction in the electricity bill, not to mention the practicality that can transform the routine of families or individuals living alone.
Given this trend and the advancement of home technologies, is the iron really facing extinction in Brazil? How does your home handle this transition between tradition and innovation?
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