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Home Ford, Honda, Caterpillar, BMW, Apple, Samsung and other global giants halt production affected by global chip crisis

Ford, Honda, Caterpillar, BMW, Apple, Samsung and other global giants halt production affected by global chip crisis

6 May 2021 to 09: 52
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Ford factory worker / Source: Reproduction – Google

Global giants Ford, Honda, Caterpillar, BMW, Apple and Samsung are in the grip of the global chip crisis after making billions from rising demand for electronics in the pandemic

The global crisis due to the lack of a chip is getting worse every day, due to the pandemic, and global technology giants are suffering consequences, such as Apple and Samsung. Carmakers such as Honda, BMW, Ford and Caterpillar are also reporting production cuts and lost revenue, and the world's industry could collapse.

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Japan's Honda has said it will halt production at three factories in Japan. Germany's BMW will reduce shifts at factories in Germany and England. The giant automaker Ford Motor, which recently left Brazil, has revised downwards its annual profit forecast, due to the shortage of chips, which should last until next year.

The multinational Caterpillar, manufacturer of machines, engines and heavy vehicles, also said that it may not be able to meet the demand for machines used by the construction and mining sectors.

"Double-edged sword"

The same companies that made money in the pandemic, with the increase in demand for electronics, which consequently triggered the lack of chips, are in the grip.

The high demand for technology products during the lockdowns has left the global giant Apple in a tight spot, and the multinational has faced chip supply problems that have affected sales of iPads and Macs, said Luca Maestri, the company's chief financial officer.

“It's a struggle, and you have to be in daily contact with suppliers. You need to make sure it's important to them," said Nokia Chief Executive Pekka Lundmark in an interview on Thursday with Bloomberg Television. “When there's a shortage in the market, it's things like how important you are overall, how strong your relationships are, and how well you manage expectations.”

In contrast, semiconductor manufacturers see profits grow and will invest billions to expand capacity and meet high demand.

Qualcomm, the world's biggest smartphone chipmaker, said demand for devices was starting to recover as some markets that were paralyzed by the Covid-19 pandemic returned to normal.

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