Pelé’s Property in Juquiá, Valued at R$ 35 Million, Brings Together Agriculture, Tourism, and Leisure, Keeping the Memory of the King of Football Alive
Edson Arantes do Nascimento, Pelé, passed away on December 29, 2022. The global idol left a historic legacy for Brazilian football. He won three World Cup titles (1958, 1962, and 1970), scored more than a thousand goals, and achieved numerous victories with Santos and the National Team.
However, his story was not limited to the football fields. Few know that he also dedicated himself to the agribusiness.
This facet of his life came to light with the news of the sale of the farm that belonged to the King in Juquiá, São Paulo.
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Valued at R$ 35 million, the property has been on the market since October 2023, but there has been no completed negotiation so far. Information is from Globo Rural.
Structure and Dimensions of the King Pelé’s Farm
The total area of the farm is 661 hectares. Of this space, 370 hectares are allocated to cattle farming for both meat and milk, fish farming, pig farming, and crops, mainly bananas and palm hearts. In addition, 80% of the area is open, while the rest is legal reserve.
The property includes a deactivated pig farm, four main houses, 15 suites, a pedal boat lake, a swimming pool, a sauna, a gym, a football field with a dressing room, a pond, offices, and staff houses.
The luxury real estate website Chaozão highlights the farm’s potential for hospitality and tourism. “It’s not just about paying for the acquisition. You must cover maintenance costs and have an affinity for rural life,” says Geórgia Oliveira, CEO of the company.
Details of the Four Main Houses
The main house, classified as “rustic house with complete furniture”, features six suites with air conditioning, a living room, kitchen, and balcony.
Leisure facilities include a football field, sports courts, and pétanque, a swimming pool, a party room, barbecue grills, a sauna, a gym, a conference room, and a game room.
There is also a power generator, three staff houses, a laundry room, a support kitchen, and a chapel.
For productive activities, the structure offers four fish farming tanks, sheds for machinery, tractors, and agricultural implements, stables for horses, a corral for 500 cattle, a corral for sheep, and a pigsty.
The second house has four suites, three living rooms, a kitchen, a balcony, an office, a storeroom, a bathroom, two storage containers, a masonry house, and another office.
In the third house, there are two suites, a living room, a kitchen, a bathroom, a barbecue grill, a swimming pool, a football field, and two fish farming tanks.
The outdoor space also features air-conditioned suites, a kitchen, a balcony, a leisure area with a barbecue grill and oven, as well as staff houses and a shed.
The fourth house consists of three suites, a living room, a kitchen, a balcony, a swimming pool, and a barbecue grill. It also includes fish farming tanks, a fishmonger’s house, a chapel, a staff house, and a storage shed.
A Heritage Waiting for a Buyer
Therefore, Pelé’s family farm is not just a rural property. It is a diversified space, with infrastructure that combines leisure, agricultural production, and business opportunities related to tourism.
Despite the high value, experts emphasize that the property is unique. Moreover, it carries the memory of the greatest football player of all time, which further enhances its symbolic value.
With information from Globo Rural.

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