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Amarok with a Saveiro touch: Volkswagen prepares innovative launch with new 100% modern and technological vehicle

Written by Roberta Souza
Published 05/01/2024 às 15:12
pickup truck, volkswagen, amarok
Photo: Car Blog reproduction

Volkswagen's new (old) Amarok will feature cutting-edge technology updates such as digital dashboard, cruise control, automatic braking and more

Volkswagen is preparing to launch a new Amarok range, but with an interesting twist: the new pickup will have a Saveiro “face”. However, the new feature is more like a facelift than a new generation, as the Amarok has been in line since 2010, according to the Autopapo UOL website.

Although it is not a completely new generation, Volkswagen's Amarok is undergoing a modernization process. The mechanics will remain the same, but the pickup will receive Updates technological features, such as a digital dashboard, autopilot, collision warning with automatic braking, among other electronic resources.

Comparison with other pickup trucks on the market

Despite the improvements, some questions arise regarding the competitiveness of the Amarok, Volkswagen's pickup truck. With almost 14 years since its original launch, the pickup may face difficulties to compete with newer models such as the Rampage and Ranger.

While the “new” Amarok is preparing to hit the market, the true new generation is in development, based on a Chinese project. This decision suggests that Volkswagen is planning a significant change for the next phase of the pickup.

With the confirmation of the Amarok facelift, fans of the pickup are waiting to see how the visual and technological changes will affect its performance and market acceptance. Volkswagen faces the challenge of keeping the Amarok relevant in an increasingly competitive pickup truck market.

Meet the Amarok, Volkswagen's classic pickup truck

The Volkswagen Amarok is a mid-size pickup truck produced by German automaker Volkswagen since 2010. Designed to compete in the medium pickup truck segment, the Amarok stands out for its robustness, comfort and performance both on paved roads and off-road terrain.

With a modern design and a range of powerful engines, the Amarok is known for offering a smooth and stable drive, combined with significant payload and towing capacity. Its spacious interior and well equipped provides comfort for both the driver and passengers, making it an attractive option for those looking for a versatile pickup truck for both work and leisure.
The Volkswagen Amarok has been constantly updated over the years to keep up with market demands and consumer expectations. In 2022, the brand announced a new Amarok line, which will bring an interesting twist: the pickup truck will have a “face” like a Saveiro. This change, more similar to a facelift than a new generation, reflects Volkswagen's strategy of keeping the Amarok relevant and competitive in the pickup truck market.

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Roberta Souza

Petroleum Engineer, postgraduate in Commissioning of Industrial Units, specialist in Industrial Corrosion. Get in touch to suggest an agenda, advertise job vacancies or advertise on our portal. We do not receive resumes

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