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Jeff Bezos' Blue Origin Prepares for Historic Launch: Rocket That Could Rival SpaceX Is Ready for Liftoff

Written by Rafaela Fabris
Published 06/01/2025 às 00:13
Jeff Bezos' Blue Origin Prepares for Historic Launch: Rocket That Could Rival SpaceX Is Ready for Liftoff
Jeff Bezos plans to achieve Elon Musk's dominance in the space industry by investing in advanced technologies and competitive strategies with Blue Origin. The focus is on the launch of the New Glenn rocket, which promises superior payload capacity and efficient reusability to reduce costs, as well as contracts with governments and private companies to solidify its presence in the market.

After nearly two decades of inactivity, a platform in Florida will be the stage for the launch of New Glenn, a revolutionary rocket from Jeff Bezos' Blue Origin. Standing 98 meters tall and capable of carrying up to 45 metric tons, the mission promises to inaugurate a new era in the space race against SpaceX.

After nearly two decades of inactivity, the launch pad at Cape Canaveral, Florida, is ready to witness the liftoff of a giant: the New Glenn rocket. Developed by Jeff Bezos’ Blue Origin, this 98-foot rocket could be the next big step in the space race, challenging the dominance of Elon Musk’s SpaceX. But does it have what it takes to compete on equal terms?

Return to the dormant platform in Florida

Standing nearly 30 stories tall, New Glenn prepares for its inaugural flight on the historic Cape Canaveral base. This moment symbolizes not only a milestone for Blue Origin, but also the return of a platform that has already been the site of great advances in space exploration.

The rocket promises to be a game-changer. Its robust design includes a reusable first-stage booster that, after liftoff, will attempt to land softly on a sea platform called Jacklyn — named after Jeff Bezos’ mother. This reusability is essential to making launches more affordable, a strategy that has already revolutionized the industry thanks to SpaceX.

The challenge of overcoming SpaceX

New Glenn is a giant Blue Origin rocket, 98 feet tall and capable of carrying huge payloads into space. It is designed to be reusable, which helps reduce costs and makes it competitive with SpaceX rockets.
New Glenn is a giant Blue Origin rocket, 98 feet tall and capable of carrying huge payloads into space. It is designed to be reusable, which helps reduce costs and makes it competitive with SpaceX rockets.

Like SpaceX, Blue Origin is looking to recover its boosters to reduce costs and increase launch frequency. However, Blue Origin's philosophy is more cautious, following Bezos' motto: "slow and steady wins the race."

Compared to the Falcon 9, the New Glenn has twice the payload capacity, capable of carrying up to 45 metric tons to orbit. This positions it between the Falcon 9 and the Falcon Heavy, but with a competitive price tag of $60 million to $70 million per launch.

New Glenn's first mission

This first launch will not carry any commercial satellites or NASA payloads. Instead, it will test a technology demonstrator that will validate critical systems for future missions.

Despite being just a test, the success of New Glenn in this mission is crucial for Blue Origin to establish itself as a competitive player in the orbital launch market.

Blue Origin’s Future: Beyond Orbital Reef

Blue Origin has already secured contracts with the U.S. Department of Defense and commercial agreements, including the launch of Amazon’s Kuiper internet satellites. These contracts reinforce its relevance in the aerospace sector.

Jeff Bezos dreams of moving heavy manufacturing off Earth, turning our planet into a national park for future generations. New Glenn is a key piece in making this vision a reality, enabling the transportation of gigantic payloads into space.

Rocket reuse, as proposed by Blue Origin, is not just a trend, but a necessity. Reducing launch costs is essential to making large-scale space exploration possible.

How Blue Origin differs from SpaceX

While SpaceX takes a more experimental approach, Blue Origin prefers a more measured pace. This philosophical difference could be its strength or weakness, depending on how the market develops.

New Glenn is more than just a rocket; it’s the manifestation of Jeff Bezos’ ambitious dream. If its debut is successful, Blue Origin could establish itself as a viable alternative to SpaceX, shaping the future of space exploration and redefining the limits of what's possible beyond Earth.

With launch imminent, one question remains: Will New Glenn be able to lift off not just from Earth, but also from a supporting role in the space race?

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Evaldo Mattos
Evaldo Mattos(@antonioevaldogmail-com)
07/01/2025 20:01

What's the hurry for? The man has plenty of money to 'burn', and he has his satellites to take when he's ready! And if he runs out of customers he'll 'buy' some!

Rafaela Fabris

It discusses innovation, renewable energy, oil and gas. With over 1.200 articles published in CPG, it provides daily updates on opportunities in the Brazilian job market.

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