Meet the Most Beautiful Beer Can in Brazil, According to a Major Award

Produced In Anápolis, Go Brew Won The National Can + Beautiful Award With The Vibrant Design Of Massala Red, Overcoming Competitors From Curitiba And Highlighting The Creative Talent Of Designer Henrique West

The can of Massala Red beer, from Go Brew, won the Can + Beautiful award, promoted by the Brazilian Association of Aluminum Can (Abralatas). The creative art and vibrant colors secured first place in the “Brewery” category.

National Recognition

Produced in Anápolis (GO), Go Brew surpassed competitors from different states. The second and third places went to Super Kunk IPA and Mango Sour Dream, both from Fumaçônica Brewery in Curitiba.

This was the first time the goiana brewery participated in the award, which reinforces the positive impact of the recognition.

Art Inspired By Eastern Tradition

The art of the winning can was developed by designer Henrique West, from Santos (SP). The design features a hand with henna drawings and a background full of stylized flowers in shades of green, blue, and red.

Go Brew explained that the original label of Massala Red was redesigned in early 2025 to better reflect the brand’s identity.

In addition to beauty, the content also draws attention. The Massala Red is a Red Ale with cardamom, an Indian ingredient that brings aromatic notes and a slightly spicy flavor.

According to the manufacturer, the result is a malty, balanced, and refreshing drink, which perfectly matches the visual concept of the can.

Selection Process

Abralatas detailed that the contest occurs in two stages. First, a technical jury selects the five best cans in each category, evaluating creativity, aesthetic beauty, clarity in communication, and suitability to the product.

Then, the finalists go through a public vote, which defines the podium.

The jury is composed of experts in design, visual arts, marketing, and merchandising, ensuring a technical and sensitive analysis of the works.

Go Brew Beer: Goian Pride

Founded in 2019, Go Brew produces nine types of beer and reaches up to 25,000 liters per month. The brewery is run by brew masters with over 20 years of experience and uses typical ingredients from the Cerrado.

With the award, the company consolidates its name in the national scenario and reinforces the creative and artisanal potential of goiana beer production.

With information from G1.

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