Meet the Most Beautiful Beer Can in Brazil, According to a Major Award

Written by Romário Pereira de Carvalho

Published on 29/10/2025 at 12:20

Updated on 29/10/2025 at 12:21

Imagem: Unsplash

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Produced In Anápolis, Go Brew Won The National Can + Beautiful Award With The Vibrant Design Of Massala Red, Overcoming Competitors From Curitiba And Highlighting The Creative Talent Of Designer Henrique West

The can of Massala Red beer, from Go Brew, won the Can + Beautiful award, promoted by the Brazilian Association of Aluminum Can (Abralatas). The creative art and vibrant colors secured first place in the “Brewery” category.

Beer Can, Beer — See the goiana beer can elected as the most beautiful in Brazil — Photo: Disclosure/Go Brew

National Recognition

Produced in Anápolis (GO), Go Brew surpassed competitors from different states. The second and third places went to Super Kunk IPA and Mango Sour Dream, both from Fumaçônica Brewery in Curitiba.

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Art Inspired By Eastern Tradition

The art of the winning can was developed by designer Henrique West, from Santos (SP). The design features a hand with henna drawings and a background full of stylized flowers in shades of green, blue, and red.

Go Brew explained that the original label of Massala Red was redesigned in early 2025 to better reflect the brand’s identity.

In addition to beauty, the content also draws attention. The Massala Red is a Red Ale with cardamom, an Indian ingredient that brings aromatic notes and a slightly spicy flavor.

According to the manufacturer, the result is a malty, balanced, and refreshing drink, which perfectly matches the visual concept of the can.

Selection Process

Abralatas detailed that the contest occurs in two stages. First, a technical jury selects the five best cans in each category, evaluating creativity, aesthetic beauty, clarity in communication, and suitability to the product.

Then, the finalists go through a public vote, which defines the podium.

The jury is composed of experts in design, visual arts, marketing, and merchandising, ensuring a technical and sensitive analysis of the works.

Go Brew Beer: Goian Pride

Founded in 2019, Go Brew produces nine types of beer and reaches up to 25,000 liters per month. The brewery is run by brew masters with over 20 years of experience and uses typical ingredients from the Cerrado.

With the award, the company consolidates its name in the national scenario and reinforces the creative and artisanal potential of goiana beer production.

With information from G1.

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Meet the Most Beautiful Beer Can in Brazil, According to a Major Award

Produced In Anápolis, Go Brew Won The National Can + Beautiful Award With The Vibrant Design Of Massala Red, Overcoming Competitors From Curitiba And Highlighting The Creative Talent Of Designer Henrique West

National Recognition

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Art Inspired By Eastern Tradition

Selection Process

Go Brew Beer: Goian Pride

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Meet the Most Beautiful Beer Can in Brazil, According to a Major Award

Produced In Anápolis, Go Brew Won The National Can + Beautiful Award With The Vibrant Design Of Massala Red, Overcoming Competitors From Curitiba And Highlighting The Creative Talent Of Designer Henrique West

National Recognition

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Art Inspired By Eastern Tradition

Selection Process

Go Brew Beer: Goian Pride

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Seen from space, a colossal ‘Y’ cuts through the largest desert in China, blending a jade-filled river, red and white mountains, and revealing the absurd scale of the transformation of the Taklamakan surrounded by a green wall with billions of trees.

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