Freight Costs Soar in Brazil and E-Commerce Struggles with Record Cart Abandonment

Written by Caio Aviz

Published on 02/09/2025 at 17:34

Tela de compra online em português destacando abandono de carrinho, refletindo o impacto do frete elevado no comércio eletrônico brasileiro em 2024.

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Delivery Costs Remain a Central Barrier in Digital Sales

The Brazilian e-commerce faces a constant obstacle: the high shipping costs.
2024 surveys, released by Exame based on data from Opinion Box, show that delivery cost remains the main reason for shopping cart abandonment in e-commerce.
Despite the sector’s growth, the logistical barrier still directly impacts the consumer experience.
Moreover, it clearly affects companies’ revenues.

Shipping Remains the Villain for Consumers and Retailers

In April 2024, a survey revealed that 65% of consumers abandoned online purchases due to shipping costs.
In addition, 41% stated that they only complete the purchase when shipping is free.
This scenario reinforces the importance of more aggressive subsidy or logistics negotiation policies by companies.
After all, the higher the perceived cost, the greater the chance of abandonment.

Companies Seek Strategies to Reduce Logistics Costs

In light of this challenge, various companies in the sector have adopted alternatives to minimize impacts.
Among the solutions are:

ARTICLE CONTINUES BELOW

Recent Timeline Reinforces Pressure on the Sector

Since 2020, when e-commerce accelerated due to the pandemic, shipping has become one of the biggest bottlenecks in the digital chain.
In 2022, Ebit/Nielsen studies already indicated that over 50% of cancellations were related to shipping costs.
Now, in 2024, with accumulated inflation and rising fuel costs, the problem has become even more evident.
This conclusion is reinforced by logistics sector experts.

Perspectives for E-Commerce and Consumer Expectations

Although companies are investing in technology and infrastructure, the consumer perception remains critical.
After all, the Opinion Box survey reinforces that 72% of Brazilians expect to receive free shipping on at least part of their online purchases.
Thus, the challenge for 2025 will be to balance costs and convenience.
It will be necessary to ensure competitiveness and loyalty at the same time.
Given this, wouldn’t it be time to reconsider the entire logistics model of e-commerce in Brazil?

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Silvia Maria Bellato Nogueira

#166344

02/09/2025 18:46

No meu caso eu abandonei quase todas as compras online. Só em casas muito excepcionais quando o frete é grátis. De resto você compra um produto de r$ 40 e o frete custa 50. Aí você fica se perguntando se a plataforma acha que você tem cara de palhaço por perder o seu tempo porque é uma incrível perda de tempo.. voltamos para as lojas físicas. Eu nem ia mais trocar de carro agora já até troquei de carro vale mais a pena você tem um carro e sair pelo mundo do que compraram online.

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Freight Costs Soar in Brazil and E-Commerce Struggles with Record Cart Abandonment

Delivery Costs Remain a Central Barrier in Digital Sales

Shipping Remains the Villain for Consumers and Retailers

Companies Seek Strategies to Reduce Logistics Costs

Recent Timeline Reinforces Pressure on the Sector

Perspectives for E-Commerce and Consumer Expectations

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Freight Costs Soar in Brazil and E-Commerce Struggles with Record Cart Abandonment

Delivery Costs Remain a Central Barrier in Digital Sales

Shipping Remains the Villain for Consumers and Retailers

Companies Seek Strategies to Reduce Logistics Costs

Recent Timeline Reinforces Pressure on the Sector

Perspectives for E-Commerce and Consumer Expectations

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Larger than the Toyota Hilux and with a towing capacity of 3.5 tons, the new MG U9 2026 features a 2.5 turbodiesel engine, 520 Nm, 4×4 traction with three locks, and an almost full-size build.

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