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A similar movement has occurred worldwide among technology companies. Mass layoffs. With this, investing in techs requires adaptations right now at the beginning of 2023. This is what studies conducted by companies like Gartner show.
The North should be the search for efficiency, which will promote changes in the economy, primarily in the profile of technological solutions contracted to automate part of the development task. Gartner’s studies also point to the numbers for 2023. The expectation is that global investments in technology will amount to US$ 4.5 trillion, a figure that represents a 2.4% increase compared to 2022.
Since the end of 2022 to October, mass layoffs have reached more than 60,000 people. Microsoft (12,000), Meta, Twitter, Google, and today (23) it was Spotify’s turn to announce cuts, and they are laying off at a rate of three for every two. A recession looms in the very near future, and companies that have not made the necessary adjustments in their structure will have their action plans affected.
In Brazil, startups have been feeling the impact of these cuts, which have exceeded a hundred, just in these first weeks of January 2023.
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When talking about investing in technology, it is important to evaluate how much the big techs and startups support in hiring services, solutions, and digital tools. The recommended adjustment deals with efficiency in the way of investing, so that in a few quarters companies can recover and expand by 10 percentage points or more.
Economists do not see, in these cuts, impacts that prevent companies from opting normally.
Gartner’s studies also point to the need to seek new sources of revenue and efficiency. In 2023, these companies should pay attention to a tripod that considers the optimization of services and relationships. And this will need to be done throughout the year, without moving away from environmental, social, and governance ESG guidelines. Technological advancements should consider responsible and sustainable practices.(66)
Experts also mentioned that specific investments should be the showcase to be transposed, such as artificial intelligence (AI) technologies. AIs need to be adaptive and undergo training so that they can deliver not just a response, but reactive systems and models that adapt and are flexible enough to produce standard and development changes.(64)
With the use of feedbacks, AI technologies can make adjustments based on the learnings they obtain, responding more quickly when there are changes in the environments.(28)
For this, low-code investment systems should also be among the most sought after by big techs. Predictions suggest there will be a movement exceeding R$ 27 billion in 2023. An increase of 19.6% compared to 2021. The low-code technology allows companies to develop and implement cheaper and faster solutions. Experts expect that 70% of corporate software will be developed with this technology this year.(75)
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