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The café in Pomerode was created by Eduardo and Thayana after leaving Rio Negrinho, home, and stability. With a baby about to be born, family handmade cakes, and a grandma’s house aesthetic, the business attracted lines, went viral on social media, and became a story of new beginnings in local Santa Catarina.
The café opened by Eduardo and Thayana Olsen in Pomerode, in the Itajaí Valley, turned a life change into a story of local entrepreneurship. The couple left Rio Negrinho, invested in handmade cakes, and saw the business gain traction on social media after its opening in July 2025.
The new beginning gained attention after the story of Cafeteria Olsen went viral on social media. According to ND Mais, a video posted in February 2026 surpassed 572,000 views, while other daily records also began to attract the public to the address on Hermann Weege Street, No. 1178.
New beginning started with home left behind and baby on the way
Before the move to Pomerode, Eduardo and Thayana were living a different phase in Rio Negrinho. They had closed the burger joint they ran in the city and decided to invest in a new business far from home, friends, and the family support network.
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The decision became even more intense because Thayana was about to complete her Nursing degree when the couple discovered the pregnancy. Even with the arrival of the baby, they continued with the plan to start a business and begin anew in a new city.
Pomerode entered the plan as an entrepreneurship destination
The choice of Pomerode did not happen by chance. According to the report, Eduardo had a fixed idea of starting a business in the city, known as the most German in Brazil and marked by a strong tourist and gastronomic identity.
The coffee shop was born from this insistence combined with Thayana’s family recipes. Eduardo had already worked in areas such as welding, building motorhomes and trailers, as well as buying and selling vintage cars. The practical experience helped shape a business made with a lot of personal effort.
Cafeteria Olsen was inaugurated in July 2025
Cafeteria Olsen opened its doors in July 2025, in Pomerode. A month later, the couple’s routine changed again with the birth of little Gustavo, who arrived while the business was still going through the initial adaptation phase.
This detail adds weight to the story because it shows the overlap of challenges. While learning to run the coffee shop, Eduardo and Thayana were also starting a new phase as parents, away from the structure they had before in Rio Negrinho.
Family cakes became a calling card
The growth of the coffee shop was mainly driven by the artisanal cakes. The recipes came from Thayana’s family, who told ND Mais that doughs, savory snacks, and even the “cat’s ear” have origins in her parents’ recipes, who once owned a bakery.
The concept gained strength by combining homemade flavor, self-production, and emotional memory. Instead of betting only on appearance, the couple brought to the counter a kitchen connected to family, care, and the feeling of grandma’s house.
Grandma’s house aesthetic became part of the experience
The report highlights that the coffee shop also went viral for its cozy aesthetic. The idea was to create an environment with lightness, warmth, and the appearance of grandma’s house, something that helps differentiate the space among so many food businesses.
Eduardo and Thayana personally take care of various stages of the place, from the physical renovation of the property to the garden. The couple’s touch appears not only in the cakes but also in the details that make the customer feel they have entered a place designed with closeness.
Video with over 572 thousand views boosted the movement
One of the points that boosted the coffee shop was the digital repercussion. According to ND Mais, a video published in February 2026 about the couple’s story surpassed 572 thousand views on social media.
The reach was not limited to this content. Other videos showing the daily life of the business also accumulated significant numbers and helped attract visitors. The narrative of a new beginning, combined with artisanal cakes, turned the coffee shop into a destination of curiosity and consumption.
Eduardo’s invention helped serve cakes in a different way
With the growth of the movement, Eduardo also created his own solution for the molds used in the preparation and presentation of the cakes. He reported that he researched to buy, did not find what he wanted, and decided to make the pieces manually with sheet metal, a hammer, and pliers.
The invention contributed to a different way of serving, according to him, and helped to attract the public’s attention. This detail reinforces the artisanal profile of the business: not only are the recipes made by the family, but part of the structure also arose from improvisation and practice.
High movement brought a heavy routine behind the scenes
Success brought queues and visibility, but also increased the workload. Eduardo said that the couple works at night making cakes for the next day because the flow is high and, during working hours, they cannot produce everything that is sold.
Demand grows especially on Saturdays and Sundays. Behind the charming café and viral videos, there is an intense production routine, where the couple needs to anticipate preparation, maintain standards, and serve the public without losing the homemade essence.
Location operates in the Center of Pomerode
Olsen Café is located at Hermann Weege Street, nº 1178, in the Center of Pomerode. It operates on Wednesdays from 2 pm to 6:30 pm; on Thursdays and Fridays from 8 am to 11:30 am and from 2 pm to 6:30 pm; and on weekends from 7:30 am to 7 pm.
The location reinforces the connection with tourism and with the public that circulates through the city. In Pomerode, where tradition, gastronomy, and visual experience usually go hand in hand, the café found space to transform a family story into a point of visitation.
Restart became a showcase for small businesses
The journey of Eduardo and Thayana shows how a coffee shop can be born from a risky decision, go through pregnancy, city relocation, and loss of stability, and still find an audience when it combines product, story, and experience.
The case also shows the power of social media for small businesses with a real narrative. Do you think the success came more from the artisanal cakes, the couple’s courage to start over, or the video that went viral with the story? Share your opinion.
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