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Last Thursday (01/07), Bridgestone announced that it will invest millions in its factory in Camaçari, Bahia, creating new jobs
Bridgestone Brazil announced a new investment in its tire factory in the city of Camaçari, in the state of Bahia. Accompanying the growing demand for high-tech and premium tires in the country, and significant gains in market share in Brazil and South America, the company announced investments of R$ 700 million in the modernization and expansion of the factory, increasing its production capacity by more than 20%. The expansion will begin in the fourth quarter of 2021, generating around 500 new jobs in the region, both permanent and temporary. See also: Ford will have to pay R$ 2.5 billion in compensation to the government of Bahia after closing its factory
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The Bridgestone Project in the State of Bahia
Fabio Fossen, president of Bridgestone South Latin America, stated that this investment in the factory in Camaçari, in the state of Bahia, is part of Bridgestone’s medium-term business plan for sustainable growth in Brazil, focusing on the premium tire market and production of tires for electric and hybrid vehicles, and reinforces Brazil’s strategic importance and commitment for the company.
According to a statement issued by Bridgestone to the market, this new investment to be made in the factory is part of the Bridgestone Group, which recently announced a medium- and long-term business plan to become a sustainable solutions company by 2050, providing social and customer value.
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The Expansion and Investments in the Factory in Camaçari
The expansion and modernization project for the factory aims to increase annual production from 3.5 million to 4.3 million tires, with new manufacturing technologies and increasing application of Industry 4.0 concepts. In line with the company’s vision to generate social and customer value, Bridgestone’s factory in Camaçari is preparing for the growing demand for environmentally friendly electric and hybrid vehicles and high-performance tires to equip them.
The company’s president stated that after the expansion, the factory will produce 12.9 thousand tires per day. The built area of the company will increase from 75 thousand square meters to 104 thousand. The investment will be R$ 700 million.
“It is an investment made with the future in mind. The equipment we are bringing and the type of modernization we are implementing will allow us to manufacture high-performance tires,” he states. “We will be prepared with a factory for hybrid and electric vehicles in the future. We are preparing the company for the next 10, 20, 30 years in Bahia and also contributing to reduce the carbon footprint in the world,” he affirmed.
See Also: R$ 3.7 Billion in Investments in Projects, New Factories, and Expansion of Industries Will Be Applied in Bahia, Generating 3.9 Thousand Jobs
On June 23, intention protocols were signed at the Secretary of Economic Development of the state of Bahia to receive investments of up to R$ 3.7 billion and generate 3.9 thousand jobs with the following projects: wind energy, electronics factory, and mattress industry. Click here to read the full article.
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