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Hyundai Announces Affordable SUV for R$ 36,000, Leaving Fiat ‘Eating Dust’ in the Automotive Industry

Written by Valdemar Medeiros
Published on 04/04/2024 at 17:41
Hyundai exter
Foto: Hyundai
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Hyundai SUV Enters Automotive Industry Costing Less Than R$ 40 Thousand. Hyundai Exter Launch Alerts Fiat.

Undoubtedly, Hyundai, a South Korean giant, stands out as one of the largest vehicle manufacturers, achieving success with its models both in Brazil and worldwide. In 2023, the brand announced the launch of an SUV that is smaller than the HB20 in the automotive market, offered at an extremely competitive price. According to information reported by the Indian media, Hyundai’s SUV is available for approximately R$ 36 thousand, but currently only in India.

YouTube video

Meet the Hyundai Exter That Is Gaining Ground in the Automotive Industry

The model in question is the Hyundai Exter, which has become one of the most desired cars in the Indian automotive industry and could threaten the position of several manufacturers. However, it is worth mentioning that, for those living in Brazil, it will be necessary to wait a bit longer.

This is because the new Hyundai SUV was launched in India and there is still no expectation of it arriving here. The model, which meets the requirements of a passenger car and features an adventurous style, boasts a robust appearance despite its size.

Interior of the Hyundai Exter – Photo: Hyundai Motor Europe

It measures 3.81 m in length, 1.63 m in height, 1.71 m in width, 2.45 m in wheelbase, and has a ground clearance of 18.5 cm. Additionally, according to information, its engine offers three options: 1.2 E20 Fuel Ready, 1.2 with Smart Auto AMT transmission, and the variant with Kappa gasoline and CNG engine, all with manual transmission.

The entry-level version of the Hyundai Exter delivers 128 horsepower. Among the standard features, the highlights include six airbags and 40 safety features with which the model was developed, including stability control, hill assist, ABS brakes, and EBD, among others.

New Hyundai Exter SUV Launched in Five Trim Levels

The Hyundai Exter, although it is an entry-level car, still comes with LED headlights and fog lights as standard, and can have 14 or 15-inch wheels, as well as plastic protections on the wheel arches. Furthermore, all Exter versions have front and McPherson rear suspension with a torsion beam.

The new Hyundai SUV was launched in five trim levels, namely EX, S, SX, SX(O) Connect. Additionally, it will have six color options. Even with this launch in the automotive industry, those who think that Hyundai is the only one aiming to meet customer desires are mistaken.

The fact is that the major competitor Fiat announced that it will finally produce a compact car that promises to meet customer demands. Fiat’s main goal is to launch a model priced lower than the cheapest in Brazil.

Despite the promise, it cannot be said with precision, so far, what the vehicle’s price will be. However, it is worth noting that production is expected to happen at the Betim factory in Minas Gerais.

Could Manufacturers Release a Hybrid Version of the Hyundai HB20?

Even with South Korea’s eyes focused on the SUV market, with the new Hyundai Exter, the brand’s strategy also encompasses the new Hyundai HB20, and the automaker is already working with parts for the new generation of the model for the national vehicle market.

According to information from people close to the brand, the new Hyundai HB20 could reach the automotive industry within the next three years, an average time for a company to develop a product of this type. Of course, details about the new version of the model are few, especially regarding its design.

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José carlos
José carlos
11/04/2024 14:04

Quando chegar no Brasil o Taxadd imbute mais 50% de impostos e o preço final fica na mesma margem das outras diversas marcas!! Enquanto a chave do cofre tiver com essa turma de velhacos no desgoverno ” pó largá “

Alex Amora
Alex Amora
10/04/2024 18:38

Quando chegar aqui, com o monte de impostos, vai a cem fácil!

Anônymous
Anônymous
Em resposta a  Alex Amora
13/04/2024 22:07

Lógico. São muitos deputados e aspones pra gente sustentar…

Valdemar Medeiros

Formado em Jornalismo e Marketing, é autor de mais de 20 mil artigos que já alcançaram milhões de leitores no Brasil e no exterior. Já escreveu para marcas e veículos como 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon e outros. Especialista em Indústria Automotiva, Tecnologia, Carreiras (empregabilidade e cursos), Economia e outros temas. Contato e sugestões de pauta: valdemarmedeiros4@gmail.com. Não aceitamos currículos!

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