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Get To Know The New Phones From Jovi, Chinese Brand That Arrives In The Country With Local Production And Exclusive Benefits
The Chinese giant Vivo Mobile, operating under the brand Jovi in Brazil, has started its national operation. The launch took place with the V50 5G and V50 Lite 5G smartphones.
Both models are produced locally in the Manaus Free Trade Zone. The company has established strategic partnerships with retailers and operators to reach Brazilian consumers.
As a result, the devices enter the market with cutting-edge features, competitive prices, and a package of differentiated advantages.
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Official Launch And Market Strategy Of Jovi In Brazil
On May 29, 2025, Jovi officially made its debut in the national market. The presentation event highlighted the V50 5G and V50 Lite 5G models as its first offerings.
The local production began in January 2025. To ensure quality, assembly lines imported from China were used.
The company already has commercial agreements with major retail names such as Magazine Luiza, Casas Bahia, and Carrefour. Additionally, operators like TIM and Claro will be key distribution channels.
Technical Characteristics Of The V50 And V50 Lite Models
The V50 5G features cameras developed in partnership with ZEISS. The main lens, ultra-wide lens, and front camera all have 50 MP sensors.
Its performance is supported by a Snapdragon 7 Gen 3 chip, 12 GB of RAM, and 512 GB of storage. The curved AMOLED display measures 6.77 inches with a refresh rate of 120 Hz.
The device has IP68 and IP69 certifications, ensuring dust and water resistance. Its 6,000 mAh battery supports fast charging at 90W.
The V50 Lite 5G is a more affordable version. It features 8 GB of RAM, 256 GB of storage, and a 50 MP camera with a Sony IMX882 sensor.
Additionally, its battery has 6,500 mAh and also supports 90W charging. Both models incorporate artificial intelligence capabilities with the Google Gemini system.
Exclusive Discounts And Benefits Offered By TIM
In addition to reduced prices, Jovi provides a package called “5 Star Benefits.” This includes:
- A year of coverage against screen damage
- Two years of full warranty
- Three years of free case and film replacement (once a year)
- Four years of battery warranty
- Five years of free annual technical review
These differentiators aim to strengthen Brazilian consumers’ trust in the new brand.
Availability And Expectations For The Brazilian Market
The V50 and V50 Lite devices will be available for purchase starting this month (June 2025). Furthermore, they will be found in both physical and online stores. This significantly expands the brand’s reach.
Thus, sales will occur not only through retail partners but also at TIM stores. For this reason, Jovi’s expectation is to capture a relevant share of the smartphone market in Brazil.
With local production, advanced features, and expanded technical support, the brand aims to meet the demands of the Brazilian audience. Additionally, it intends to stand out amid already established competition.
Therefore, the company bets not only on cutting-edge technology but also on competitive pricing. Additionally, it offers concrete benefits in order to retain its consumers.
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