Meituan Arrives in Brazil With 30 Billion Deliveries/Year and Super App, Competing With iFood and Promising 15% Lower Fees for Restaurants

Written by Bruno Teles

Published on 11/04/2025 at 00:33

Meituan chega ao Brasil com 30 bilhões de entregas/ano e US$ 46 bi em receita: concorrência acirrada para iFood

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Chinese Delivery Giant That Dominates 65% of the Market in China Challenges iFood’s Monopoly. Superapp Includes Bookings, Tourism, and Financial Services.

Meituan, the second largest delivery platform in the world, announces its entry into Brazil in 2025. With 30 billion orders annually and revenue of US$ 46 billion (2024), the Chinese company plans to compete directly with iFood, which holds 80% of the Brazilian market. The differentiation lies in the superapp model: in addition to food, Meituan offers hotel bookings, financial services, and tourism.

Meituan vs. iFood: Numbers That Challenge the Monopoly

While iFood records 2.5 million orders/day in Brazil, Meituan processes 82 million globally. The Chinese company arrives with a GMV (gross merchandise value) of US$ 150 billion, nearly three times that of iFood (US$ 55 billion). To attract restaurants, it promises commission fees 15% lower than the current ones.

The Meituan app integrates services such as bookings at 5,000 cinemas in China, purchasing tickets for tourist attractions, and financial loans. In Brazil, the company is testing partnerships with retail chains and urban mobility platforms. In Shanghai, 70% of users utilize at least three functionalities of the app.

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Adaptation to Brazil: Logistical and Cultural Challenges

Meituan will have to face the high CAC (customer acquisition cost) in Brazil, currently 40% higher than in China. Another obstacle is the local preference for cash payments (25% of transactions) and competition with already established apps, such as iFood and Mercado Livre. Strategies include partnerships with digital banks (e.g., Nubank) to promote payments via PIX.

What Changes for Restaurants and Deliverers?

The entry of Meituan may reduce commission fees for restaurants, currently averaging 25% on iFood. For deliverers, the company promises bonuses for productivity: in Shenzhen, delivery drivers earn up to 20% more per order during peak hours. In Brazil, the goal is to recruit 50,000 deliverers in 12 months.

The arrival of Meituan in Brazil represents the first real threat to iFood in a decade. If it can replicate 10% of its Asian success, the company could capture 15% of the national market by 2026, according to consulting firm BTG Pactual. Restaurants, users, and even the tourism sector are likely to benefit from the competition.

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gleice

#131653

28/04/2025 07:22

Que venha mais rápido possível Ifood está quebrando as lojas pequenas todas passou da hora do Ifood sair de cenário

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Newton

#131272

16/04/2025 21:27

Agora o Ifood vai ter que valorizar mais o comércio e os entregadores se não vai perder mercado.

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Bruno

#131257

16/04/2025 16:28

Valores quanto motoboy irá ganhar não fala nada 😎

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Meituan Arrives in Brazil With 30 Billion Deliveries/Year and Super App, Competing With iFood and Promising 15% Lower Fees for Restaurants

Chinese Delivery Giant That Dominates 65% of the Market in China Challenges iFood’s Monopoly. Superapp Includes Bookings, Tourism, and Financial Services.

Meituan vs. iFood: Numbers That Challenge the Monopoly

Adaptation to Brazil: Logistical and Cultural Challenges

What Changes for Restaurants and Deliverers?

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Meituan Arrives in Brazil With 30 Billion Deliveries/Year and Super App, Competing With iFood and Promising 15% Lower Fees for Restaurants

Chinese Delivery Giant That Dominates 65% of the Market in China Challenges iFood’s Monopoly. Superapp Includes Bookings, Tourism, and Financial Services.

Meituan vs. iFood: Numbers That Challenge the Monopoly

Adaptation to Brazil: Logistical and Cultural Challenges

What Changes for Restaurants and Deliverers?

A village with 115 inhabitants wants new residents: it offers a house, a job, up to 44 thousand euros in benefits, almost free rent, an annual grant of 8 thousand euros for 3 years, and a 20 thousand euro incentive for businesses in the mountains of Italy.

NASA is offering US$ 750,000 to people from anywhere in the world who solve a problem that could decide survival on Mars: creating food for astronauts without relying on resupply from Earth.

New microwave that can replace three appliances hits the market: Sharp launches 3-in-1 model that combines air fryer, convection oven, and heating in 0.9 cubic feet for small kitchens

With an 88-meter wingspan, a capacity of 250 tons, six engines, and 32 wheels, the Ukrainian giant became the greatest symbol of extreme air transport and one of the most impressive machines in aviation history.

The United Kingdom removed approximately 1.8 million cubic meters of sand from the seabed and is depositing it all on 6 kilometers of beaches in Norfolk, in a mega-operation to curb erosion, protect coastal villages, and shield a vital gas terminal against the encroaching Atlantic.

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