Meituan Arrives in Brazil With 30 Billion Deliveries/Year and Super App, Competing With iFood and Promising 15% Lower Fees for Restaurants

Written by Bruno Teles

Published on 11/04/2025 at 00:33

Meituan chega ao Brasil com 30 bilhões de entregas/ano e US$ 46 bi em receita: concorrência acirrada para iFood

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Chinese Delivery Giant That Dominates 65% of the Market in China Challenges iFood’s Monopoly. Superapp Includes Bookings, Tourism, and Financial Services.

Meituan, the second largest delivery platform in the world, announces its entry into Brazil in 2025. With 30 billion orders annually and revenue of US$ 46 billion (2024), the Chinese company plans to compete directly with iFood, which holds 80% of the Brazilian market. The differentiation lies in the superapp model: in addition to food, Meituan offers hotel bookings, financial services, and tourism.

Meituan vs. iFood: Numbers That Challenge the Monopoly

While iFood records 2.5 million orders/day in Brazil, Meituan processes 82 million globally. The Chinese company arrives with a GMV (gross merchandise value) of US$ 150 billion, nearly three times that of iFood (US$ 55 billion). To attract restaurants, it promises commission fees 15% lower than the current ones.

The Meituan app integrates services such as bookings at 5,000 cinemas in China, purchasing tickets for tourist attractions, and financial loans. In Brazil, the company is testing partnerships with retail chains and urban mobility platforms. In Shanghai, 70% of users utilize at least three functionalities of the app.

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Adaptation to Brazil: Logistical and Cultural Challenges

Meituan will have to face the high CAC (customer acquisition cost) in Brazil, currently 40% higher than in China. Another obstacle is the local preference for cash payments (25% of transactions) and competition with already established apps, such as iFood and Mercado Livre. Strategies include partnerships with digital banks (e.g., Nubank) to promote payments via PIX.

What Changes for Restaurants and Deliverers?

The entry of Meituan may reduce commission fees for restaurants, currently averaging 25% on iFood. For deliverers, the company promises bonuses for productivity: in Shenzhen, delivery drivers earn up to 20% more per order during peak hours. In Brazil, the goal is to recruit 50,000 deliverers in 12 months.

The arrival of Meituan in Brazil represents the first real threat to iFood in a decade. If it can replicate 10% of its Asian success, the company could capture 15% of the national market by 2026, according to consulting firm BTG Pactual. Restaurants, users, and even the tourism sector are likely to benefit from the competition.

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gleice

#131653

28/04/2025 07:22

Que venha mais rápido possível Ifood está quebrando as lojas pequenas todas passou da hora do Ifood sair de cenário

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Newton

#131272

16/04/2025 21:27

Agora o Ifood vai ter que valorizar mais o comércio e os entregadores se não vai perder mercado.

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Bruno

#131257

16/04/2025 16:28

Valores quanto motoboy irá ganhar não fala nada 😎

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Meituan Arrives in Brazil With 30 Billion Deliveries/Year and Super App, Competing With iFood and Promising 15% Lower Fees for Restaurants

Chinese Delivery Giant That Dominates 65% of the Market in China Challenges iFood’s Monopoly. Superapp Includes Bookings, Tourism, and Financial Services.

Meituan vs. iFood: Numbers That Challenge the Monopoly

Adaptation to Brazil: Logistical and Cultural Challenges

What Changes for Restaurants and Deliverers?

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Meituan Arrives in Brazil With 30 Billion Deliveries/Year and Super App, Competing With iFood and Promising 15% Lower Fees for Restaurants

Chinese Delivery Giant That Dominates 65% of the Market in China Challenges iFood’s Monopoly. Superapp Includes Bookings, Tourism, and Financial Services.

Meituan vs. iFood: Numbers That Challenge the Monopoly

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What Changes for Restaurants and Deliverers?

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