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Expert Points Out to InfoMoney That Retailers “Have No Control” Over Pix Parcelado Interest Rates, Which Vary Between Banks and Fintechs.
The Pix Parcelado is gaining traction in the Brazilian market as a new form of credit, but presents a critical challenge for retail: the total lack of control over the interest charged to consumers. Although the option promises advantages, such as immediate receipt of the total sale value, the retailer becomes a mere spectator in the credit operation, which is defined exclusively between the customer and their financial institution.
According to Alex Hoffmann, CEO of PagBrasil, in an analysis for InfoMoney, this dynamic puts the retailer in a vulnerable position. “The installment payment is a credit operation granted by the financial institution to the consumer, and the retailer has no control over the terms offered”, said Hoffmann. This means that while the retailer can offer the option, they cannot guarantee the rates, which vary drastically between different banks and fintechs, directly impacting the customer’s purchasing decision.
The Positive Side: Why Is Retail Adopting Pix?
Despite the challenge of interest rates, the initial attraction to Pix Parcelado is based on the same pillars as traditional Pix: liquidity and cost. The main advantage, highlighted by experts to InfoMoney, is the immediate receipt of the total sale value. Unlike credit cards, where the retailer receives the amount in installments (or pays advance fees), here the money enters the cash register instantly, improving cash flow.
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In addition to liquidity, operational cost is a central attraction. Alex Hoffmann from PagBrasil estimates that savings from fees can be substantial. As reported by InfoMoney, the retailer can save up to 14 times on fees (charged by acquirers and intermediaries) by opting for Pix instead of credit cards. This cost reduction allows the retailer to offer more aggressive discounts to those who choose this option.
Less Risk, But Who Pays the Credit Bill?
Another important technical benefit is the drastic reduction in chargeback risk (when the customer disputes the purchase). Transactions via credit card, especially in e-commerce, are subject to disputes, resulting in returns and losses for the seller. “With Pix, the payment is instant and final”, explains Hoffmann to InfoMoney. Disputes only occur in cases of proven fraud, providing an operational security that cards do not offer.
However, this is where the central conflict of the option arises. The Pix Parcelado is not an “interest-free” installment plan offered by the store, as with cards. It is, in practice, a personal loan that the bank offers to the customer to settle the Pix immediately with the retailer. The retailer receives the full amount (minus the Pix fee), but the consumer takes on debt with interest directly with their bank. It is the customer who pays the installment bill, and the retailer has no negotiating power over this rate.
What Changes With Central Bank Standardization?
Currently, the Pix Parcelado exists in a “non-official” form, being a credit solution offered individually by banks and fintechs. This creates confusion among consumers, as each institution has its own rules, interface, and, primarily, its own interest rates. InfoMoney highlights that acceptance is still limited, as it actively depends on the offerings of these institutions.
The Central Bank (BC) is working on the regulation and standardization of the option, which should increase visibility and adoption. Gilmar Hansen, Senior Vice President of Product at RecargaPay, stated to InfoMoney that “standardization will eliminate the confusion that exists today”, making it easier for consumers to compare offers. For retailers, this means more customers will have access to the option, potentially increasing sales conversion.
Is It Worth It for the Retailer? The Control Dilemma
In the end, Pix Parcelado consolidates itself as an evolution of digital credit, but that benefits the financial system more (which profits from the interest) and the consumer (who gains another payment option) than the retailer itself. For the retailer, the advantage is limited to immediate receipt and reduced fees, but they lose the strategic ability to use “interest-free installment” as a marketing tool, becoming reliant on the conditions imposed by third parties.
É uma excelente opção. O problema é que o brasileiro não é educado financeiramente e isso deveria mudar. A educação financeira deveria fazer parte da grade curricular desde o ensino fundamental.
Uma ilusão isso de parcelado sem juros né.. Ate o consumidor entender e aceitar que a juros é prerrogativa do banco dele vai ser uma dor de cabeça pro lojista.
Criança não tem que se preocupar com dinheiro. Se o salário mínimo desse pra pagar o mínimo (água, comida e moradia) o brasileiro não precisava ficar se endividando pra comprar um óculos, roupas, calçados e outras necessidades
Pretty! This has been a really wonderful post. Many thanks for providing these details.