The “Cheap Neighbor” Who Became a Favorite of Brazilians (And the World)
In recent years, Paraguay has transformed from just a shopping destination in Ciudad del Este to become one of the most attractive countries in South America to live, start a business, and save money. And we’re not just talking about cheaper products: we’re talking about quality of life, low taxation, and a much lower cost of living.
The Secret? Taxes of Only 10%
While Brazil grapples with one of the highest tax burdens in the world — about 33% of GDP, according to the OECD — Paraguay stands out with a simplified model:
- 10% for individuals (IRP)
- 10% for businesses (IRACIS)
- 10% VAT (similar to our ICMS + PIS + Cofins)
This “3×10” model is one of the simplest and most transparent in the world. The result? More and more Brazilian companies are migrating their operations, and thousands of individuals are moving to a new country to reduce their costs.
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Sleeping with your pet seems harmless, but research reveals the nighttime detail that can turn comfort into sleepless nights.
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World Cup paintings can result in fines and even legal action in some cities, but many people still ignore this rule before the tournament.
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Fishermen find a rare 127 kg substance inside a whale in Yemen, sell the “whale vomit” for $1.5 million, and become millionaires with the find in the Gulf of Aden.
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The paycheck that seemed impossible: São José employee receives R$ 7.94 after legal strike, while deductions by the City Hall affect over a thousand employees and become a target of inquiry in the City Council.
Much Cheaper Products? Yes, It’s Real
The iPhone 15, for example, can be found in Paraguay for up to 40% less than in Brazil.

The reason is simple: lower import taxes, less bureaucracy, and lower fees throughout the supply chain. Cameras, laptops, perfumes, brand-name clothes, and tech items follow the same logic. And everything comes with warranty and provenance — especially in regions like Asunción and Ciudad del Este.
The average cost of living in Paraguay can be up to 50% lower than in Brazilian capitals such as São Paulo, Brasília, or Porto Alegre. Rent, food, transportation, and services are cheaper — and the quality of life is surprising:
- Pleasant subtropical climate
- Growing safety
- Welcoming population
- Diverse gastronomy
- Ease of integration for foreigners
- Real, Dollar, and Guarani: all are accepted
Although the official currency is the Guarani, the real and the dollar are accepted in practically all commercial areas of the country, especially in border cities. This facilitates tourism and commerce for Brazilians who live nearby or cross regularly.
Brazil vs. Paraguay: What Really Changes?
| Aspect | Brazil | Paraguay |
| Taxes | High and complex | Low and simple (10%) |
| Bureaucracy for Business | High and time-consuming | Reduced and digitized |
| Cost of Living | High in major cities | More accessible |
| Accepted Currency | Real | Guarani, real, and dollar |
| Imported Product (e.g., iPhone) | Highly taxed | Price almost cut in half |
| Time to Open a Company | 14 days (national average) | 72 hours (average in Paraguay) |
Why Did Paraguay Become a Real Destination?
- Over 254 thousand Brazilians live there
- It is the 3rd country with the most Brazilians in the world
- It is a refuge for startups, importers, merchants, and digital nomads
- It has a business environment that attracts even Europeans and Americans
Is It Worth Moving?
It depends on your profile. For those looking to start a business, save money, or simply escape Brazilian complexity, Paraguay can be an oasis of opportunities. Whether living on the border, starting a company, or investing in products, the cost-benefit becomes clearer.
And what do you think of our neighbor? Would you move there? Leave your opinion in the comments!

Espero me aposentar no Paraguai chega daqui de São Paulo capitalismo puro quem se beneficia e só poliicos podres…