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Initiative Values The Customer Experience And Strengthens The Use Of Digital Channels For Orders And Exclusive Benefits
Supergasbras has just launched the Gas Order Club, a loyalty program that strengthens customer relationships and expands the company’s digital presence.
In July 2025, Supergasbras officially launched the Gas Order Club. It is a new relationship program that reinforces the digitalization of consumer service.
With this initiative, the company starts granting discount coupons for every three purchases made through official channels, such as its own app and WhatsApp.
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With this strategy, the customer receives an exclusive benefit on the fourth order. This encourages continuous use of digital means, strengthening the bond with the brand.
Thus, the company reaffirms its commitment to innovation and enhancing the consumer experience at all touchpoints.
Advantages Drive Digital Engagement With Practical Rewards
In addition to the recurring reward, the club offers the “Refer and Earn” campaign. Through it, the consumer receives a special coupon to share with friends.
When the code is used in a new purchase, the original customer receives discounts valid for up to 90 days. This expands the reach of the campaign.
According to Elaine Soares, Digital Products Manager at Supergasbras, the goal is to go beyond gas delivery. The company aims to build a relationship with consumers.
“We deliver experience, practicality, and recognition. We want to build a lasting relationship with our customers,” explained Elaine in an official statement released by the company.
Commitment To Efficiency And Leadership In The LPG Market
Supergasbras is one of the leaders in Liquefied Petroleum Gas (LPG) distribution in Brazil. The company belongs to the Dutch group SHV Energy.
The SHV group is a global reference in the sector and has more than 100 years of international operations. The company focuses on clean and accessible energy.
In the national territory, Supergasbras has been operating for 78 years. With about 20% of the Brazilian market, it sells 1.5 million tons of LPG per year.
The distribution serves approximately 10 million Brazilian families. Additionally, over 60,000 corporate clients utilize the company’s services.
These clients include businesses, industries, condominiums, and also agribusiness. The business model ensures wide coverage and reliability in supply.
Robust Infrastructure Ensures Quality And National Safety
The structure of Supergasbras comprises more than 4,000 employees. In addition, the company maintains 20 operational units, strategically distributed across various Brazilian states.
Among these units, 17 operate as bottling centers. Notably, one of them, located in Duque de Caxias (RJ), is the largest bottling plant in Latin America.
The company offers 13 kg, 20 kg, and 45 kg gas cylinders. Similarly, it provides bulk gas with individualized measurements for corporate clients.
All cylinders, for safety reasons, undergo periodic requalifications at Qualival. Moreover, this unit is unique and exclusive in the Brazilian market.
Finally, the company holds ISO 9001:2015 certification. Thus, the seal proves compliance with strict standards of quality and efficiency in operational processes.
Digital Transformation Accelerates The Future Of Energy Distribution
In addition to prioritizing technological innovation and sustainability, Supergasbras also promotes continuous improvements. Therefore, it invests heavily in the digital transformation of the energy sector.
Consequently, the Gas Order Club clearly represents this new phase of the company, as it integrates convenience, technology, and exclusive benefits for the consumer.
Furthermore, the initiative connects practical advantages to the facilitated use of digital channels, such as its own app, WhatsApp, and even integration with new systems.
In this way, the company reaffirms its commitment to modernizing the customer experience, offering efficient, accessible, and personalized solutions for different profiles.
Thus, the combination of technology, tradition, and customer focus ensures that Supergasbras remains one of the most trusted brands in the energy sector in Brazil.
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