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The Japanese Manufacturer Accelerates The Transition To Electrification In The Country With New Technologies And Hybrid Vehicles In Its Lineup.
Toyota announced an ambitious goal for the coming years: by 2028, all of its models sold in Brazil will have at least one hybrid version. The plan is part of an investment of R$ 11 billion by 2030, which includes the reorganization of factories and the launch of new vehicles.
This strategy reinforces the brand’s commitment to sustainability and consolidates its leadership in the hybrid car market in Brazil.
Transformation In The Brazilian Market With Toyota
According to reports, Toyota will concentrate its production in Sorocaba (SP), ending operations at the Indaiatuba (SP) factory. There, a new section will be built to manufacture the Corolla and the Corolla Cross, in addition to a new model: a mid-sized pickup called 150D, expected to launch in 2026.
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The 7-seater Toyota that seems too cheap to exist in Brazil: Rush has a 1.5 engine, manual or automatic option, and a converted price close to R$ 81,000, while here families need to aim for much more expensive SUVs.
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The 2012 Mitsubishi Pajero Dakar diesel shows 314,000 km and still draws attention for its reputation for durability; the seven-seater 4×4 SUV handles trails, but signs of severe use may conceal losses for used car buyers.
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Peugeot publicly acknowledged the errors of the PureTech engine, which caused serious failures in hundreds of thousands of cars, and introduced the new Turbo 100 as a definitive solution, a 1.2 turbo tested for over 3 million kilometers that replaces the faulty belt with a more durable chain.
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Automatic cars become ‘cheap’ in Brazil, and models from Toyota, Hyundai, Nissan, and Honda appear for R$ 65,000 with up to 120 hp, CVT transmission, 482 liters of trunk space, keyless entry, and six airbags to tackle traffic without a clutch.
This pickup will be equipped with a pioneering plug-in hybrid flex engine, reinforcing Toyota’s commitment to hybrid vehicles in Brazil.
The first major milestone of this transition will be the compact SUV Yaris Cross, which will hit the market in 2025. It will feature an updated 1.5 hybrid flex engine, promising efficiency and performance. In 2026, it will be time for the renewal of the Hilux, which will come with a light hybrid diesel engine, in addition to the launch of the new hybrid SW4.
Pioneering In Electrification
Toyota was a pioneer in launching the world’s first flex hybrid engine in 2019, with the 12th generation Corolla. Since then, the brand has expanded this technology to other models, such as the Corolla Cross and the RAV4.
Now, with the arrival of new vehicles like the Yaris Cross and the 150D pickup, the Japanese manufacturer reaffirms its prominent position in the hybrid car market in Brazil.
Despite advancements, Toyota faced delays in its original electrification plan, initially set for 2025. The Covid-19 pandemic impacted the timeline, postponing launches and investments. However, the brand remains committed to electrifying its entire lineup by 2028.
The Future Of Toyota’s Hybrid Cars In Brazil
In addition to new models, Toyota will continue to enhance its hybrid technologies. By 2030, new full and plug-in hybrid engines will be incorporated into future generations of the Corolla and Corolla Cross.
The company will also continue to offer combustion-only options in some models, to cater to different consumer profiles.
Check out some highlights of Toyota’s future hybrid lineup in Brazil:
Corolla: flex hybrid with a 1.8 engine producing 122 hp.
Yaris Cross: flex hybrid 1.5 with around 115 hp.
Hilux: light hybrid diesel and a turbo hybrid version producing 300 hp.
150D Pickup: plug-in flex hybrid with 223 hp.
With this move, Toyota not only reaffirms its commitment to the Brazilian market, but also leads the transformation towards a more sustainable future for hybrid cars in Brazil.
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