Ambev "Dances to the Rhythm" and Follows the Zero Alcohol Trend with New Skol Zero Zero for Carnival, A Bet That Promises to Become a Craze Among Consumers

Ambev “Dances to the Rhythm” and Follows the Zero Alcohol Trend with New Skol Zero Zero for Carnival, A Bet That Promises to Become a Craze Among Consumers

Written by Romário Pereira de Carvalho

Published on 14/02/2026 at 08:17

Imagem: Ilustração artística gerada por IA

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New Skol Zero Zero Arrives at Carnival With Light Proposal, Without Alcohol, Without Sugar, and Without Gluten, While Ambev Zero Beers Advance 30%

Ambev chose Carnival to introduce Skol Zero Zero to the public, a beer without alcohol and without sugar. The novelty is aimed at new consumption occasions and focuses on attributes that resonate with an increasingly label-conscious audience. Among the highlighted features are 12 calories per 350 ml can and a gluten-free formulation.

Zero Segment Maintains Growth Trajectory

The launch comes amid the growth of the company’s non-alcoholic beers. According to the financial report released by the company on Thursday, the 12th, the segment grew 30% in 2025 compared to the previous year.

This performance is linked to brands like Corona Cero, Budweiser Zero, and Brahma Zero, which have been gaining shelf space and consumer choice.

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According to Gustavo Castro, Ambev’s Director of Strategy and Innovation, the movement reflects changes in consumer behavior.

“The consistent growth of the zero segment reflects the evolution of consumption habits and reinforces our strategy to expand the beer category for new occasions,” he states.

Fourth Quarter Accelerates the Pace Even More

The latest numbers reinforce this trend. In the fourth quarter of 2025, Ambev’s non-alcoholic beers recorded a 43% growth compared to the same period in 2024.

This figure surpasses the result observed in the annual aggregate and indicates that the segment’s momentum remains strong in the most recent periods.

This scenario also aligns with the consolidation of the so-called “zebra effect.” The term describes consumer behavior that alternates between alcoholic and non-alcoholic beverages in the same occasion.

This practice has been gaining momentum and helps explain why zero products are no longer seen merely as occasional alternatives.

Ambev Financial Results Show Contrasts

In financial terms, the company presented a mixed picture. Ambev recorded a net profit of R$ 4.5 billion in the fourth quarter of 2025, a decline of 9.9% compared to the same period of the previous year.

However, for the full year 2025, the profit reached R$ 15.9 billion, an increase of 7.7% over 2024.

The net revenue amounted to R$ 24.8 billion between October and December, a decrease of 8.2% year-on-year. According to the company, the result reflected a decline in volumes and pressure on margins, despite the growth of organic revenue per hectoliter.

Adjusted EBITDA totaled R$ 8.8 billion in the quarter, an 8% decline, while the organic indicator grew by 1.3%.

Gross margin and adjusted EBITDA margin fell by 230 and 110 basis points, respectively, mainly impacted by the timing of hedge operations related to exchange rate exposure.

With information from Market and Consumption.

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Ambev “Dances to the Rhythm” and Follows the Zero Alcohol Trend with New Skol Zero Zero for Carnival, A Bet That Promises to Become a Craze Among Consumers

New Skol Zero Zero Arrives at Carnival With Light Proposal, Without Alcohol, Without Sugar, and Without Gluten, While Ambev Zero Beers Advance 30%

Zero Segment Maintains Growth Trajectory

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Fourth Quarter Accelerates the Pace Even More

Ambev Financial Results Show Contrasts

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Ambev “Dances to the Rhythm” and Follows the Zero Alcohol Trend with New Skol Zero Zero for Carnival, A Bet That Promises to Become a Craze Among Consumers

New Skol Zero Zero Arrives at Carnival With Light Proposal, Without Alcohol, Without Sugar, and Without Gluten, While Ambev Zero Beers Advance 30%

Zero Segment Maintains Growth Trajectory

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Fourth Quarter Accelerates the Pace Even More

Ambev Financial Results Show Contrasts

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At over 8,800 meters above sea level, the summit of Mount Everest is made up of rocks that originated at the bottom of an ocean about 500 million years ago and were pushed to the highest point on Earth by the collision of tectonic plates.

Neither Brazil nor the USA: China produces over 60% of the world’s farmed fish and accounts for about 40% of all global seafood, using industrial-scale aquaculture megafarms to influence the international market and supply billions of people.

Israel, Greece, and Cyprus signed an agreement in 2020 to transport gas from the Mediterranean to Europe via a 1,872 km pipeline, but Turkey claimed sovereignty over part of the maritime route, and the project never materialized.

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