Ambev "Dances to the Rhythm" and Follows the Zero Alcohol Trend with New Skol Zero Zero for Carnival, A Bet That Promises to Become a Craze Among Consumers

Ambev “Dances to the Rhythm” and Follows the Zero Alcohol Trend with New Skol Zero Zero for Carnival, A Bet That Promises to Become a Craze Among Consumers

Written by Romário Pereira de Carvalho

Published on 14/02/2026 at 08:17

Imagem: Ilustração artística gerada por IA

2 people reacted to this.

New Skol Zero Zero Arrives at Carnival With Light Proposal, Without Alcohol, Without Sugar, and Without Gluten, While Ambev Zero Beers Advance 30%

Ambev chose Carnival to introduce Skol Zero Zero to the public, a beer without alcohol and without sugar. The novelty is aimed at new consumption occasions and focuses on attributes that resonate with an increasingly label-conscious audience. Among the highlighted features are 12 calories per 350 ml can and a gluten-free formulation.

Zero Segment Maintains Growth Trajectory

The launch comes amid the growth of the company’s non-alcoholic beers. According to the financial report released by the company on Thursday, the 12th, the segment grew 30% in 2025 compared to the previous year.

This performance is linked to brands like Corona Cero, Budweiser Zero, and Brahma Zero, which have been gaining shelf space and consumer choice.

ARTICLE CONTINUES BELOW

Fourth Quarter Accelerates the Pace Even More

The latest numbers reinforce this trend. In the fourth quarter of 2025, Ambev’s non-alcoholic beers recorded a 43% growth compared to the same period in 2024.

This figure surpasses the result observed in the annual aggregate and indicates that the segment’s momentum remains strong in the most recent periods.

This scenario also aligns with the consolidation of the so-called “zebra effect.” The term describes consumer behavior that alternates between alcoholic and non-alcoholic beverages in the same occasion.

This practice has been gaining momentum and helps explain why zero products are no longer seen merely as occasional alternatives.

Ambev Financial Results Show Contrasts

In financial terms, the company presented a mixed picture. Ambev recorded a net profit of R$ 4.5 billion in the fourth quarter of 2025, a decline of 9.9% compared to the same period of the previous year.

However, for the full year 2025, the profit reached R$ 15.9 billion, an increase of 7.7% over 2024.

The net revenue amounted to R$ 24.8 billion between October and December, a decrease of 8.2% year-on-year. According to the company, the result reflected a decline in volumes and pressure on margins, despite the growth of organic revenue per hectoliter.

Adjusted EBITDA totaled R$ 8.8 billion in the quarter, an 8% decline, while the organic indicator grew by 1.3%.

Gross margin and adjusted EBITDA margin fell by 230 and 110 basis points, respectively, mainly impacted by the timing of hedge operations related to exchange rate exposure.

With information from Market and Consumption.

Ambev “Dances to the Rhythm” and Follows the Zero Alcohol Trend with New Skol Zero Zero for Carnival, A Bet That Promises to Become a Craze Among Consumers

New Skol Zero Zero Arrives at Carnival With Light Proposal, Without Alcohol, Without Sugar, and Without Gluten, While Ambev Zero Beers Advance 30%

Zero Segment Maintains Growth Trajectory

Fourth Quarter Accelerates the Pace Even More

Ambev Financial Results Show Contrasts

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Ambev “Dances to the Rhythm” and Follows the Zero Alcohol Trend with New Skol Zero Zero for Carnival, A Bet That Promises to Become a Craze Among Consumers

New Skol Zero Zero Arrives at Carnival With Light Proposal, Without Alcohol, Without Sugar, and Without Gluten, While Ambev Zero Beers Advance 30%

Zero Segment Maintains Growth Trajectory

Fourth Quarter Accelerates the Pace Even More

Ambev Financial Results Show Contrasts

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