English 
Spanish 
5 min read
84 comments
With crowded parking lots and plummeting sales, the crisis in the Brazilian automotive market in 2024 reveals changes in consumer preferences. Previously popular models, such as compact SUVs and mid-size sedans, face technological competition and price increases.
Have you noticed that, in recent months, new cars have been gathering dust in the yards of dealerships and assembly plants throughout Brazil?
The situation seems unusual, especially in a country where a passion for cars is part of the national culture.
But why are so many models, including those that were synonymous with success, now facing sales difficulties?
- End of an era: New LAW makes Chevrolet, Hyundai and Toyota announce the definitive farewell to 10 cars in 2025, leaving drivers surprised!
- Special price: Chevrolet Onix LT for R$ 39.454! Model leaves rivals behind in 2025 with consumption of 12,5 km/l and up to 675 km of autonomy
- Video shows clumsy driver crashing world's highest-mileage Ferrari F40 on straight road
- Looking for a used SUV that is good-looking, spacious and powerful? The Hyundai ix35 GLS with a 2.0 flex engine, 167 hp and a 465-liter trunk is the perfect model for those looking for a comfortable and reliable car.
What factors have led this once vibrant industry to stagnate? The numbers are worrying, but the story behind them reveals market trends and consumer choices that are redefining the future of the automotive sector in the country.
The reality behind the numbers
According to the channel Turbo Formula, official data from Fenabrave shows that new car sales in Brazil suffered sharp declines in 2024.
Previously popular models such as compact SUVs, midsize sedans and hatchbacks are struggling to remain competitive.
Rising prices, the lack of technological updates and changes in consumer profiles are some of the reasons that explain the crisis.
Below, we explore in detail the most emblematic cases of falling sales, analyzing the numbers and factors that contributed to this worrying scenario.
The SUV that lost power
One of the most striking examples is the compact SUV, which for years led sales thanks to its robustness and affordable price.
However, in 2024, the model only took off 13.968 units until September, a drop in 18% compared to the previous year.
According to the channel Turbo Formula, the price increase after a redesign that brought a modern design and more powerful engines was perceived as disproportionate.
Additionally, the lack of essential technological features such as autonomous emergency braking and lane control has put the model behind competitors such as the Chevrolet tracker, which offers greater connectivity and security.
Another critical point was the increase in maintenance costs, previously considered a positive difference.
Despite its qualities, the SUV lacks an update that would make it more attractive to modern consumers, who are looking for more connected vehicles with better purchasing conditions.
Peugeot 208: stylish, but not competitive
Another model that suffered a sharp decline was the Peugeot 208, which accumulated only 15.340 registrations by September 2024, a reduction of 24% compared to the previous year.
Despite its bold design and improvements to the T200 turbo engine, which increased energy efficiency, the model failed to attract new buyers.
As analyzed by the channel Turbo Formula, the high price and limited interior space are the main factors that drive away the public.
Models like the Chevrolet onix and the Volkswagen Polo offer better value for money and more advanced connectivity.
Furthermore, after-sales problems, such as the perception of difficulty in maintenance and resale, continue to have a negative impact.
Although the Peugeot 208 brings good technical improvements, it still fails to meet the expectations of Brazilian consumers in the compact hatchback segment.
The collapse of Arizo 6
The mid-size sedan Arizo 6, imported from China, is perhaps the most extreme case of this crisis. In 2024, the model recorded only 25 registrations until September, an impressive drop 96% compared to the previous year.
According to Turbo Formula, the main reason for this drop was the difficulty in finding the model in dealerships, combined with the increase in price, which drove consumers away.
Despite its sophisticated finish and modern multimedia center, the cost-benefit that was once its biggest attraction has been lost.
Furthermore, low liquidity in the used car market and distrust of the brand contributed to the decline.
The case of Arizo 6 reflects a larger problem in the midsize sedan segment, which is losing ground to SUVs.
Hyundai Tucson: obsolescence as a challenge
O Hyundai Tucson, which was once one of the most desired SUVs in Brazil, also saw its sales plummet.
In 2024, the model only recorded 115 registrations until September, a reduction of 46% compared to the previous year.
According to Turbo Formula, the main problem of the model is its outdated platform, while international markets have already received a new generation with futuristic design and advanced technologies.
The high price, combined with the lack of technologies such as autonomous braking and lane control, also contributed to the decline.
Competing models, such as the Jeep Compass and the Toyota corolla cross, offer more for similar values, making the Tucson a less attractive choice.
Audi A3: the premium segment in check
Even the premium segment did not escape the crisis. The Audi A3, with just 299 registrations by September 2024, suffered a fall from 39% compared to the previous year.
Although the model maintains a sophisticated design and efficient engine, the lack of semi-autonomous technologies and the price increase have put off consumers.
As analyzed by Turbo Formula, the growth of luxury SUVs, which offer greater versatility, has also negatively impacted the compact sedan.
The lack of technological updates and high maintenance costs were decisive for this decline.
What does the future hold for the automotive market?
The cases analyzed show that the crisis in car sales in Brazil in 2024 is a reflection of changes in the market and consumer expectations.
Rising prices, lack of technological upgrades and fierce competition are reshaping the industry.
The question remains: will car manufacturers be able to adapt to these new demands or will they continue to lose ground to more modern and affordable competitors?
And you, do you think these models can still be saved or have they already lost their place in the hearts of Brazilians? Leave your opinion in the comments!
Every merchant seeing the country going
Downhill with this misgovernment
What did you expect?????
The greed of businessmen really should be stopped by the government. But in Brazil this has never happened and will not happen, even with the favorable economic indicators. Many want the return of Bolsonarism to the government because for them ideology is more important than life itself.
Francisco, you are an example of the stupidity of some who think that the state has to pay for everything, and the businessmen who in turn run the country's economy have to be extinguished by the crazy ideology of the fascist left.
It has nothing to do with it, my friend. The businessman has nothing to do with it. Your leftist thinking of blaming the business community leads nowhere. Do you work for yourself or for a businessman? Set up a company and you will see how much it pays to be an entrepreneur in this country. The tax on these cars alone is about 40%.
Businessman's greed! LOL, there really is a lot of greed to create jobs. I'd like to see what people would live on if there wasn't this greed. There aren't jobs for everyone in the right-wing government.
It's a shame to blame the current government, since the one who destroyed Brazil is **** **** ****.
**** when he's not doing shit, he's talking shit... WTF, man... 🤦🏻♂️
Dude, I'm convinced that you are the worse the better, you must be wealthy, like most people who think like you.
The bad government was the **** bolsonaro, a **** being.
This biggest **** in the country, an ex-convict, is destroying us Brazilians, it's robbery on top of robbery, 37 ministries stealing and not a single one has been taken away. Flattening the Brazilian people is charging more taxes from those who produce, **** of this country, we will only improve when we eradicate this cancer called PT
Accepted.
It will definitely hurt less.
PT a red star! Whoever **** and destroys Brazil, has a CPF and is in all national and international media, will be treated like a retard!
“He knows a lot.”
Make the L now then. Brazilians don't understand economics and want to talk about politics.
To understand politics, you have to support **** and benefit businessmen?!
Work with dignity… the fruits will certainly come.
Trust in God and the strength of your work and do not be selfish because you reap what you sow.
TIME continues to be the master of all the answers.
(laughter)
The dollar is at six reais, gasoline is almost seven reais. Picanha, which was the promise at the time, is out of the question.
And give it tax. Now, Maldad will even try to tax PETs.
And the misgovernment was Bolsonaro's?!!
Wake up, leftists: the ex-**** is managing to be WORSE than Dilma…
Here where I live under the Bolsonaro government I bought gasoline for R$9,00
At this price, do you think it's expensive?!
I bought 9% gasoline, but there was shipping, the money circulated and everyone won.
Lower unemployment rate, higher GDP, higher exports... yeah, it's really bad. LOL.
Retarded people live in an imaginary world! LOL
With Pochman at IBGE there really are jobs left over... the dollar is 1 real and gasoline is 1 real per liter... exports are slowing down because no one here is buying, my friend...
If there is a lower unemployment rate, why pay family benefits to 20 million people? (Data from October 2024).
Do the L
The accumulated total for 2024, of 1.750.084 units, is already 14,06% higher than the total for the same period in 2023 (1.534.409).
Many were accustomed to the exchange of favors... in all sectors, paying little attention to the small details between the lines. Now, the bill has arrived due to the misgovernment, the non-payment of the states' fuel WRITS, the embezzlement of bribes by Rios, being able to buy 50 properties in cash and his son a mansion worth 6 million paid in less than a year... misgovernment is over. The federal government has the reins in its hands.
There are new technologies and the government is to blame? Better eat bones with your mint.
As a mechanical engineer and administrator, what interests me is passive/active safety and technical reliability in a good engine, transmission and suspension. The rest is just lip service that only increases the price and profitability of cars. That is why these prices and interest rates are so far from the reality of Brazilians and with unnecessary resources that the vast majority have never used and do not even know what they are for. This is our automobile industry.
I agree with you. But this “perfume” is still interesting. I know I won’t use it, but I like knowing that if I need it, I have it available. Brazilian cars are among the cheapest in the world, but what makes them expensive for the end consumer are the taxes, which in Brazil reach almost 50%, while in the US the highest rate is 8%.