Brazilians Lose R$ 2.7 Billion in Online Car Buying and Selling Scams, Over 90,000 Frauds Alarm Automotive Market

Written by Jefferson Augusto

Published on 27/02/2026 at 00:38

Updated on 27/02/2026 at 00:47

Celta e Gol lideram a lista de modelos mais usados em golpes de venda online.

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Survey Exposes Billion-Dollar Loss, Reveals Most Affected States, and Shows Which Brands and Models Lead in Digital Frauds

The online car buying and selling market moves billions of reais every year in Brazil. However, along with the ease of digital transactions, risks also grow. In 2023, criminals perpetrated around 91 thousand scams in vehicle sales over the internet, causing an estimated loss of R$ 2.7 billion to Brazilians.

Despite the alarming impact, the study indicates a 60% reduction compared to 2022, when losses reached R$ 4.3 billion. Still, the numbers show that thousands of consumers remain vulnerable when negotiating vehicles on digital platforms.

The report published by “Autoesporte”, based on data collected by OLX, analyzed the behavior of the Brazilian digital market between January and December 2023. Researchers evaluated a base of 20 million accounts opened and monitored 150 million devices, including websites, apps, and digital accounts.

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Cars Account for 64% of Scams, and São Paulo Leads the Ranking

Criminals concentrated most frauds on automobiles. Cars accounted for 64% of the cases, while motorcycles accounted for 31% and trucks for 5% of the occurrences.

Additionally, the survey shows that São Paulo leads with 28% of the records. Next are Minas Gerais (8%), Rio de Janeiro (7%), and Bahia (6%). Therefore, the largest economic hubs also concentrate the highest volume of scams in online vehicle purchases and sales.

Beatriz Soares, VP of Product at OLX, emphasizes that technology is already working to combat fraud. “The use of artificial intelligence and machine learning allows for more precise and agile prevention of online scams. Moreover, the more information Brazilians have about risks and prevention, the more effective the fight against fraud will be,” she asserts.

In other words, platforms are investing in technology. However, consumers still need to act with caution and heightened attention.

Celta and Gol Lead the List of Models Most Used in Scams

When analyzing the most exploited brands in frauds, a clear pattern emerges. Chevrolet accounts for 26% of the cases, followed by Volkswagen (19%) and Fiat (17%). Next come Toyota (8%), Ford (7%), Honda and Hyundai (5%), Renault (3%), and Jeep and Nissan (1%) each.

Among the models, Celta and Gol appear with 9% of scams each. The Volkswagen Gol, in fact, also leads the ranking of thefts. Just in 2023, authorities recorded 3,583 thefts of the German brand’s hatchback.

Following are Palio (6%), Corsa (5%), as well as Uno and Corolla (4% each). Therefore, the most popular vehicles have also become the main targets of digital frauds.

This trend occurs because highly sought-after models facilitate false ads and quick transactions. The higher the demand, the greater the opportunity for criminals to exploit unwary victims.

How to Avoid Scams in Online Vehicle Buying and Selling

In light of this scenario, experts recommend practical actions. First, the buyer should negotiate directly with the owner. Additionally, they need to schedule an in-person visit to assess the vehicle’s condition.

It is also advisable to request a Preventive Inspection carried out by a company accredited by the Detran. This procedure identifies legal restrictions, history of serious accidents, or structural alterations.

Buying a car from a private individual can lead to significant savings. However, the consumer needs to double the attention. Although the loss has decreased from R$ 4.3 billion in 2022 to R$ 2.7 billion in 2023, the 91 thousand scams recorded show that the risk remains high.

Therefore, information, verification, and caution continue to be the best strategies to avoid losses in the digital automotive market.

Have you already negotiated a car online? What precautions do you consider essential to avoid falling for a scam?

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Brazilians Lose R$ 2.7 Billion in Online Car Buying and Selling Scams, Over 90,000 Frauds Alarm Automotive Market

Survey Exposes Billion-Dollar Loss, Reveals Most Affected States, and Shows Which Brands and Models Lead in Digital Frauds

Cars Account for 64% of Scams, and São Paulo Leads the Ranking

Celta and Gol Lead the List of Models Most Used in Scams

How to Avoid Scams in Online Vehicle Buying and Selling

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Brazilians Lose R$ 2.7 Billion in Online Car Buying and Selling Scams, Over 90,000 Frauds Alarm Automotive Market

Survey Exposes Billion-Dollar Loss, Reveals Most Affected States, and Shows Which Brands and Models Lead in Digital Frauds

Cars Account for 64% of Scams, and São Paulo Leads the Ranking

Celta and Gol Lead the List of Models Most Used in Scams

How to Avoid Scams in Online Vehicle Buying and Selling

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Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

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