BYD Pays Over R$ 3 Million to Unmask Defamatory Campaigns

Written by Noel Budeguer

Published on 06/06/2025 at 16:58

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BYD Enters War Against Fake News: Rewards of Up to R$ 3.48 Million Are Offered to Anyone Who Helps Identify Networks Spreading False Information About Its Vehicles

The electric car market has become suffocating in China. The competition has reached a point where some companies in the sector have started denouncing defamation campaigns against them. The latest to take this stance was BYD.

“We accept media criticism and public scrutiny, but we will not tolerate defamatory content or false accusations.” With these words, Li Yunfei, General Manager of the BYD brand and the public relations department, referred to the case in statements published by the site CarNewsChina.

The firm tone came after BYD formally reported 37 influencers who, according to the company, were promoting a coordinated disinformation campaign aimed at harming its sales.

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Over 150 Accounts Under Suspicion

In addition to these 37 accounts already reported, the Chinese giant continues to monitor another 126 accounts that, according to its analysts, are also disseminating false or harmful information against the brand. The company itself confirmed this information in an official statement on WeChat, according to CarNewsChina.

In the announcement, BYD specifies the number of reported and monitored accounts, but also highlights that anyone who provides leads on the accounts organizing these defamation campaigns will be rewarded. Specifically, the company offers between R$ 290,000 (50,000 yuan) and R$ 3.48 million (5 million yuan) for anyone contributing useful information.

Hunt for Defamers on Social Media

The company’s campaign also coincides with a post on Weibo in which BYD reinforces its track record and good reputation. It is precisely on Weibo and other social networks, such as TikTok, that the company focuses its efforts to identify users who, according to it, are spreading false information about the brand.

This is not the first time BYD has adopted such a strategy. Last year, the company had already taken similar measures, as it did in 2021. In its communications, the brand emphasizes that anyone who can clearly identify individuals, advertising agencies, or automotive companies involved in defamation campaigns will be rewarded, and that these cases will be properly investigated and communicated to the public.

Other Companies Also Under Scrutiny

Although, due to its size and visibility, BYD is leading this movement, it is not the only Chinese automaker denouncing such practices. According to information from the site Sina Finance, NIO has also reportedly been the target of similar campaigns. More recently, Xiaomi reported facing a defamatory offensive just hours before the official presentation of its electric car Xiaomi SU7.

Examples of Judicial Sanctions

In BYD’s case, CarNewsChina cites some examples already published by the company. A Weibo user was ordered by the Chinese court to pay R$ 69,600 (100,000 yuan) for falsely claiming that the company manipulated influencers. The same amount was imposed on another user who publicly insulted BYD and its executives.

Another case involved a user who will have to pay around R$ 55,700 (80,000 yuan) for spreading false information about the safety and quality of BYD cars.

All these cases have been investigated or are being analyzed by judicial authorities. According to the company, the false information included reports of alleged vehicle explosions and fabricated financial data suggesting a potential bankruptcy risk for the brand.

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BYD Pays Over R$ 3 Million to Unmask Defamatory Campaigns

BYD Enters War Against Fake News: Rewards of Up to R$ 3.48 Million Are Offered to Anyone Who Helps Identify Networks Spreading False Information About Its Vehicles

Over 150 Accounts Under Suspicion

Hunt for Defamers on Social Media

Other Companies Also Under Scrutiny

Examples of Judicial Sanctions

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BYD Pays Over R$ 3 Million to Unmask Defamatory Campaigns

BYD Enters War Against Fake News: Rewards of Up to R$ 3.48 Million Are Offered to Anyone Who Helps Identify Networks Spreading False Information About Its Vehicles

Over 150 Accounts Under Suspicion

Hunt for Defamers on Social Media

Other Companies Also Under Scrutiny

Examples of Judicial Sanctions

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

Chinese woman planted trees for decades while sand buried part of her house, received $5,000 from an American in 1999, and helped transform the desert into a forest of 8 million trees in China.

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

Almost 6,000 residents live concentrated along a single street nearly 9 km long in the interior of Poland. Houses form a continuous row, and behind them, narrow agricultural strips emerge, creating one of the most unusual rural patterns in Europe.

Described by astronauts as one of the most unlikely natural phenomena on Earth, the Okavango Delta spreads over up to 15,000 square kilometers in the middle of the desert and transforms Botswana into a living labyrinth of channels, islands, and flooded areas.

Two helicopters, 41 people, and over 38 tons of bait were mobilized on a remote Pacific atoll to eliminate rats; five years later, native trees grew by 5,000%, seabirds gained habitat, and the rainforest began to regenerate.

Chinese students build a 6.06-meter remote-controlled paper airplane, achieve a flight of almost 15 minutes, and turn a school pastime into an engineering project to attempt a world record.

Between Egypt and Sudan, Bir Tawil is no man’s land that neither country wants on paper, but in practice has gold mining, nomadic tribes, and even fake “kings.”

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Chinese students build a 6.06-meter remote-controlled paper airplane, achieve a flight of almost 15 minutes, and turn a school pastime into an engineering project to attempt a world record.

Government wants to pay up to R$ 8,000 to more than 2,300 traditional families in over 100 communities in Acre and Amazonas for environmental services provided to the Amazon.

Brazilian family creates machine that transforms seawater into fresh water, produces up to 130 liters per hour, facilitates routine on vessels, and boosts family business along the country’s coast.

Between Egypt and Sudan, Bir Tawil is no man’s land that neither country wants on paper, but in practice has gold mining, nomadic tribes, and even fake “kings.”