Brazilian Commerce Rebirths in July 2025: See Which Sector Leads This Position

Written by Caio Aviz

Published on 21/08/2025 at 18:37

Updated on 21/08/2025 at 18:41

Identidade visual da Serasa, com logotipo estilizado em tipografia moderna e elementos gráficos em azul e roxo.

Be the first to react!

Indicator Shows Recovery After Historic Decline

The Brazilian retail sector recorded growth in July 2025, according to Serasa Experian.
The index indicated an increase of 0.3% compared to June.
The movement halted the previous decline and revealed signs of recovery in specific sectors.

Recovery Driven by Vehicles and Supermarkets

According to data released on August 21, 2025, the Vehicles, Motorcycles, and Parts sector recorded an increase of 1.2%.
Supermarkets, Hypermarkets, Food and Beverages rose by 0.6%.
However, segments like Fuels and Lubricants experienced a decline of 0.4%.
Meanwhile, Textiles, Clothing, Footwear, and Accessories fell by 1.6%.

Camila Abdelmalack, an economist at Serasa Experian, highlighted that high interest rates still influence the scenario.
This factor complicates credit and affects sectors reliant on financing.

ARTICLE CONTINUES BELOW

Annual Comparison Confirms Consistent Advance

In the comparison between July 2024 and July 2025, physical retail activity rose by 3.4%.
The highlight was for Textiles, Clothing, Footwear, and Accessories, which grew by 5.3%.
This result represented the second best performance of the year.

Furthermore, all segments showed positive results:

Construction Materials: +5.0%
Fuels and Lubricants: +4.3%
Furniture, Appliances, and Electronics: +4.2%
Supermarkets, Hypermarkets, Food and Beverages: +2.6%
Vehicles, Motorcycles, and Parts: +2.5%

Consumption Shows Signs of Deceleration

The analysis by Serasa Experian reinforces that, although the results are positive, there are indications of gradual deceleration.
In the second half of 2025, a slower growth rate is expected.
This scenario is likely to impact sectors more dependent on credit.

Nonetheless, basic consumption continues to be supported by a strong labor market.
Additionally, real wage gains maintain retail stability.
This combination ensures balance, even in the face of high interest pressure.

Methodology and Relevance of the Data

The Serasa Experian Retail Activity Indicator is calculated based on credit inquiries made across various sectors of the national retail.
A total of about 6,000 commercial establishments participate in the statistical base, ensuring broad representation across six different retail segments.
Moreover, all information is statistically processed, following a methodology compatible with the Monthly Retail Survey of IBGE.

Serasa Experian was founded in 1968, reinforcing its tradition in the data and credit analysis market.
Since 2007, the company has been part of the international group Experian, expanding its reach and technology.
Today, it is considered the largest datatech in Brazil, conducting over 6.5 million inquiries per day in its system.

Thus, the numbers presented highlight Serasa Experian’s role as a national reference in economic trends.
Similarly, the company stands out for its in-depth analysis of consumption behavior in the country, providing strategic data for various sectors.

Brazilian Commerce Rebirths in July 2025: See Which Sector Leads This Position

Indicator Shows Recovery After Historic Decline

Recovery Driven by Vehicles and Supermarkets

Annual Comparison Confirms Consistent Advance

Consumption Shows Signs of Deceleration

Methodology and Relevance of the Data

Mayor orders wireless network turned off in municipal schools due to fear of electromagnetic radiation in children, replaces connection with Ethernet cables, and transforms small Italian city into a symbol of technological panic.

Goodbye traditional washing machine: Xiaomi surprises and launches an ultra-slim version with 27 programs, 3D water flow, steam sterilization, app control, enlarged drum, and a silent system with double suspension

An entire country within the mountains is selling water to Africa’s largest economy: Lesotho builds dams, tunnels, and bridges at an altitude of 2,000 meters to send more than 1.27 billion m³ per year to Johannesburg

With an 88-meter wingspan, a capacity of 250 tons, six engines, and 32 wheels, the Ukrainian giant became the greatest symbol of extreme air transport and one of the most impressive machines in aviation history.

Toyota ends the Diesel era: new Hilux with up to 380 km of urban range brings 196 hp, 59.2 kWh battery, 4×4 traction and 715 kg of load capacity

Magalu has a clearance sale on JBL Boombox 4 with 210W of power, 34-hour battery, and 3-way system.

To try to save a famous tourist beach from being swallowed by the ocean, India will dredge 250,000 cubic meters of sediments from the seabed every year and pump sand through pipelines to rebuild the coast of Visakhapatnam.

Pigment more expensive than gold appears in Roman coffins in England: archaeologists find Tyrian purple in 1,700-year-old funerary textiles and reveal imperial luxury buried in York under chemical traces invisible to the human eye

Belgium will sink 23 giant concrete caissons, each weighing 22,000 tons, in the North Sea to build the world’s first artificial energy island 45 km off the coast, forming offshore electrical walls.

The Pacific seafloor is breaking apart near Canada, and the silently cracking plate may reveal deep secrets about tsunamis, earthquakes, and methane hidden in the ocean.

In Sudan, expensive fuel, queues, and blackouts were stifling drivers, but an engineer created electric tricycles, and some owners even started operating with solar panels on the roof, reducing costs and helping workers to even double their daily income.

Brazilian Commerce Rebirths in July 2025: See Which Sector Leads This Position

Indicator Shows Recovery After Historic Decline

Recovery Driven by Vehicles and Supermarkets

Annual Comparison Confirms Consistent Advance

Consumption Shows Signs of Deceleration

Methodology and Relevance of the Data

Mayor orders wireless network turned off in municipal schools due to fear of electromagnetic radiation in children, replaces connection with Ethernet cables, and transforms small Italian city into a symbol of technological panic.

Goodbye traditional washing machine: Xiaomi surprises and launches an ultra-slim version with 27 programs, 3D water flow, steam sterilization, app control, enlarged drum, and a silent system with double suspension

An entire country within the mountains is selling water to Africa’s largest economy: Lesotho builds dams, tunnels, and bridges at an altitude of 2,000 meters to send more than 1.27 billion m³ per year to Johannesburg

With an 88-meter wingspan, a capacity of 250 tons, six engines, and 32 wheels, the Ukrainian giant became the greatest symbol of extreme air transport and one of the most impressive machines in aviation history.

Toyota ends the Diesel era: new Hilux with up to 380 km of urban range brings 196 hp, 59.2 kWh battery, 4×4 traction and 715 kg of load capacity

Magalu has a clearance sale on JBL Boombox 4 with 210W of power, 34-hour battery, and 3-way system.

The prospector who heard about the advance of soy in Maranhão and opened a grocery store in Balsas in 1986 transformed that small store into Grupo Mateus, the third largest supermarket in Brazil, with revenues of R$ 43.5 billion and 490 units.

Fiserv, the world’s largest payment processor, has just inaugurated its first factory outside Asia in Brazil. The unit in Betim (MG) will produce 100,000 Clover payment terminals per year and is part of a US$100 million investment that includes technology and expansion until 2027.

Fiserv, the world’s largest payment processor, has just opened its first factory outside Asia in Brazil. The unit in Betim (MG) will produce 100,000 Clover payment terminals per year and is part of a US$100 million investment that includes technology and expansion until 2027.

Pix could become a headache between Brazil and the US, and the Lula government will go to the White House to explain the system before pressure mounts.

A doorman earning BRL 1,620 and living with his family in a single room discovers 5 companies opened in his name, sees his debt exceed BRL 8 million, and is trying to prove he became a straw man in a scheme involving copied and pasted signatures.

To try to save a famous tourist beach from being swallowed by the ocean, India will dredge 250,000 cubic meters of sediments from the seabed every year and pump sand through pipelines to rebuild the coast of Visakhapatnam.

Pigment more expensive than gold appears in Roman coffins in England: archaeologists find Tyrian purple in 1,700-year-old funerary textiles and reveal imperial luxury buried in York under chemical traces invisible to the human eye

Belgium will sink 23 giant concrete caissons, each weighing 22,000 tons, in the North Sea to build the world’s first artificial energy island 45 km off the coast, forming offshore electrical walls.

The Pacific seafloor is breaking apart near Canada, and the silently cracking plate may reveal deep secrets about tsunamis, earthquakes, and methane hidden in the ocean.

In Sudan, expensive fuel, queues, and blackouts were stifling drivers, but an engineer created electric tricycles, and some owners even started operating with solar panels on the roof, reducing costs and helping workers to even double their daily income.