Brazilian Commerce Rebirths in July 2025: See Which Sector Leads This Position

Written by Caio Aviz

Published on 21/08/2025 at 18:37

Updated on 21/08/2025 at 18:41

Identidade visual da Serasa, com logotipo estilizado em tipografia moderna e elementos gráficos em azul e roxo.

Be the first to react!

Indicator Shows Recovery After Historic Decline

The Brazilian retail sector recorded growth in July 2025, according to Serasa Experian.
The index indicated an increase of 0.3% compared to June.
The movement halted the previous decline and revealed signs of recovery in specific sectors.

Recovery Driven by Vehicles and Supermarkets

According to data released on August 21, 2025, the Vehicles, Motorcycles, and Parts sector recorded an increase of 1.2%.
Supermarkets, Hypermarkets, Food and Beverages rose by 0.6%.
However, segments like Fuels and Lubricants experienced a decline of 0.4%.
Meanwhile, Textiles, Clothing, Footwear, and Accessories fell by 1.6%.

Camila Abdelmalack, an economist at Serasa Experian, highlighted that high interest rates still influence the scenario.
This factor complicates credit and affects sectors reliant on financing.

ARTICLE CONTINUES BELOW

Annual Comparison Confirms Consistent Advance

In the comparison between July 2024 and July 2025, physical retail activity rose by 3.4%.
The highlight was for Textiles, Clothing, Footwear, and Accessories, which grew by 5.3%.
This result represented the second best performance of the year.

Furthermore, all segments showed positive results:

Construction Materials: +5.0%
Fuels and Lubricants: +4.3%
Furniture, Appliances, and Electronics: +4.2%
Supermarkets, Hypermarkets, Food and Beverages: +2.6%
Vehicles, Motorcycles, and Parts: +2.5%

Consumption Shows Signs of Deceleration

The analysis by Serasa Experian reinforces that, although the results are positive, there are indications of gradual deceleration.
In the second half of 2025, a slower growth rate is expected.
This scenario is likely to impact sectors more dependent on credit.

Nonetheless, basic consumption continues to be supported by a strong labor market.
Additionally, real wage gains maintain retail stability.
This combination ensures balance, even in the face of high interest pressure.

Methodology and Relevance of the Data

The Serasa Experian Retail Activity Indicator is calculated based on credit inquiries made across various sectors of the national retail.
A total of about 6,000 commercial establishments participate in the statistical base, ensuring broad representation across six different retail segments.
Moreover, all information is statistically processed, following a methodology compatible with the Monthly Retail Survey of IBGE.

Serasa Experian was founded in 1968, reinforcing its tradition in the data and credit analysis market.
Since 2007, the company has been part of the international group Experian, expanding its reach and technology.
Today, it is considered the largest datatech in Brazil, conducting over 6.5 million inquiries per day in its system.

Thus, the numbers presented highlight Serasa Experian’s role as a national reference in economic trends.
Similarly, the company stands out for its in-depth analysis of consumption behavior in the country, providing strategic data for various sectors.

0 Comments

most recent

older Most voted

Brazilian Commerce Rebirths in July 2025: See Which Sector Leads This Position

Indicator Shows Recovery After Historic Decline

Recovery Driven by Vehicles and Supermarkets

Annual Comparison Confirms Consistent Advance

Consumption Shows Signs of Deceleration

Methodology and Relevance of the Data

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

Under nearly 2 kilometers of ice in Antarctica, scientists have discovered an ancient landscape sculpted by rivers up to 60 million years ago, the size of Wales, preserved as a time capsule that could help predict the advance of ice towards the ocean.

She started by collecting oyster shells from restaurants and today she has already accumulated more than 10 tons to restore reefs, recover coastal habitats, and demonstrate how a common waste can become a tool for ocean conservation.

SpaceX will dock a $843 million vehicle to the International Space Station to push a nearly 420-ton laboratory against the atmosphere and make the debris fall in a controlled manner into the ocean.

For the economist José Kobori, the USA gained a trump card to “blackmail” Brazil and undermine China’s influence by classifying the PCC and Comando Vermelho as terrorists, increasing the power to pressure companies, banks, and even Pix.

BYD Atto 2 DM-i flex prepares to debut in Brazil with a plug-in hybrid engine, national assembly in Camaçari, competitive pricing, and targets Creta and T-Cross in a battle that promises to heat up the compact SUV market.

Processors can become 1,000 times faster with a new device that uses light pulses, operates in 40 picoseconds, and reduces the heat that stalls data centers.

Noise in the sky frightened residents: NASA confirms that a meteor exploded over New England with a force equivalent to 230 tons of TNT

The paycheck that seemed impossible: São José employee receives R$ 7.94 after legal strike, while deductions by the City Hall affect over a thousand employees and become a target of inquiry in the City Council.

Brazilian Commerce Rebirths in July 2025: See Which Sector Leads This Position

Indicator Shows Recovery After Historic Decline

Recovery Driven by Vehicles and Supermarkets

Annual Comparison Confirms Consistent Advance

Consumption Shows Signs of Deceleration

Methodology and Relevance of the Data

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

Under nearly 2 kilometers of ice in Antarctica, scientists have discovered an ancient landscape sculpted by rivers up to 60 million years ago, the size of Wales, preserved as a time capsule that could help predict the advance of ice towards the ocean.

She started by collecting oyster shells from restaurants and today she has already accumulated more than 10 tons to restore reefs, recover coastal habitats, and demonstrate how a common waste can become a tool for ocean conservation.

SpaceX will dock a $843 million vehicle to the International Space Station to push a nearly 420-ton laboratory against the atmosphere and make the debris fall in a controlled manner into the ocean.

For the economist José Kobori, the USA gained a trump card to “blackmail” Brazil and undermine China’s influence by classifying the PCC and Comando Vermelho as terrorists, increasing the power to pressure companies, banks, and even Pix.

The labor shortage has changed its face in Brazil: companies hire 80% more, but workers stay only 6.8 months in the job, the service market becomes a “revolving door,” and businesses spend increasingly more to train teams that soon leave.

Chinese giant chooses SC to set up its first factory in Brazil, investing R$ 250 million and producing MRI machines costing R$ 10 million each, with 100 direct jobs and 5% of revenue allocated to research.

After selling a unit for R$ 115 million to pay off debts, a traditional factory in SC founded in 1932 has a new R$ 64.8 million plan denied by the court and retains about 690 workers in Joinville.

Use of slimming pens skyrockets in Brazil, surpasses the global average, and causes unexpected changes in consumption habits, diet, beauty, and the wellness market.

For the economist José Kobori, the USA gained a trump card to “blackmail” Brazil and undermine China’s influence by classifying the PCC and Comando Vermelho as terrorists, increasing the power to pressure companies, banks, and even Pix.

BYD Atto 2 DM-i flex prepares to debut in Brazil with a plug-in hybrid engine, national assembly in Camaçari, competitive pricing, and targets Creta and T-Cross in a battle that promises to heat up the compact SUV market.

Processors can become 1,000 times faster with a new device that uses light pulses, operates in 40 picoseconds, and reduces the heat that stalls data centers.

Noise in the sky frightened residents: NASA confirms that a meteor exploded over New England with a force equivalent to 230 tons of TNT

The paycheck that seemed impossible: São José employee receives R$ 7.94 after legal strike, while deductions by the City Hall affect over a thousand employees and become a target of inquiry in the City Council.