Global Giant of Sustainable Packaging, Smurfit Westrock, Invests R$ 840 Million in Brazil to Expand Production

Written by Sara Aquino

Published on 31/07/2025 at 15:49

Updated on 31/07/2025 at 15:52

Imagem: Noticenter

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Learn More About the Robust Investment by Smurfit Westrock, a True Global Giant of Sustainable Packaging.

The Brazilian industrial landscape receives a significant boost with the confirmation of an investment by Smurfit Westrock, a global sustainable packaging company.

The company announced a massive investment, with a strategic focus on increasing the factory production in Santa Catarina.

This investment not only reinforces the country’s position as a key hub in the production of environmentally friendly packaging but also signals a strong commitment to economic growth and job creation.

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Where Resources Will Be Applied: Santa Catarina at the Center of Expansion

Of the total of 150 million dollars (around R$ 840 million), a significant portion, 31 million dollars, was allocated to the modernization of the Três Barras (SC) plant.

This unit, located in Santa Catarina, is a key producer of kraftliner, a fundamental material for high-quality and resilient packaging.

With the injection of these resources, the expectation is a growth of 6% to 10% in the factory production by 2027.

This increase in capacity will not only meet the growing demand for sustainable packaging in both domestic and international markets but will also solidify the relevance of Smurfit Westrock’s Brazilian operation in the company’s global landscape.

The Dimension of Smurfit Westrock’s Operation in Brazil

Brazil is already a strategic pillar for Smurfit Westrock, and the numbers prove it.

The country has 9 conversion units responsible for turning paper into ready-to-consume packaging, and 6 paper machines that produce the base raw material.

In addition to industrial capacity, the company stands out for its extensive forest base: there are more than 54,000 hectares of Smurfit Westrock’s own forests, an essential resource for sustainable paper production.

Of this total, 43% is dedicated to environmental preservation, demonstrating the company’s commitment to responsible practices and biodiversity conservation.

The Brazilian operation employs around 4,000 employees who directly contribute to the success and innovation of the company in the country.

This new investment, therefore, is not just financial, but also a reinforcement of belief in the potential of Brazilian talent and infrastructure.

Boosting Sustainability and the Packaging Market

The investment by Smurfit Westrock in Brazil reflects a global trend towards valuing sustainable packaging.

As consumers and companies seek more eco-friendly solutions, the demand for recycled and responsibly sourced materials, such as kraftliner, is growing exponentially.

By increasing the factory production in Santa Catarina, Smurfit Westrock is not only positioning itself to capture this demand but also actively contributing to a more circular economy with a low environmental impact.

This move by the global giant of sustainable packaging reinforces Brazil as an important player in the transition to a greener future.

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Global Giant of Sustainable Packaging, Smurfit Westrock, Invests R$ 840 Million in Brazil to Expand Production

Learn More About the Robust Investment by Smurfit Westrock, a True Global Giant of Sustainable Packaging.

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Where Resources Will Be Applied: Santa Catarina at the Center of Expansion

The Dimension of Smurfit Westrock’s Operation in Brazil

Boosting Sustainability and the Packaging Market

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Global Giant of Sustainable Packaging, Smurfit Westrock, Invests R$ 840 Million in Brazil to Expand Production

Learn More About the Robust Investment by Smurfit Westrock, a True Global Giant of Sustainable Packaging.

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Where Resources Will Be Applied: Santa Catarina at the Center of Expansion

The Dimension of Smurfit Westrock’s Operation in Brazil

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