Great Wall discloses investment of R$ 10 billion and details the plan to produce electric cars in Brazil, after buying the Mercedes-benz factory in the interior of São Paulo

Brazilian electric cars: Great Wall will invest BRL 10 billion to be the first electric car manufacturer in the country

Last Thursday, January 27th, the Chinese automobile company Great Wall Motors announced that it will start its activities in Brazil. With the arrival of the new brand, an investment of more than R$ 10 billion will also come, in addition to the production of the electric cars themselves. Despite having already disclosed its ambitious plans, the manufacturer has not yet announced any specific product, but anticipated that it will have a portfolio composed of hybrid, plug-in hybrid and electric models.

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In an article published by Autoesporte, in August last year, Great Wall acquired a former Mercedes-Benz factory in Iracemápolis, in the state of São Paulo. The automotive manufacturer's goal is to have 60% nationalization of its cars, including electric ones, by the year 2025, with more than 2.000 direct employees and 8.000 indirect workers. In addition, the Chinese also intends, during this period, to collect approximately R$ 30 billion in the consumer market in Brazil.

Releases in Brazil

Great Wall intends to bring, in the last quarter of 2022, the first car imported from China. The first Brazilian release, which will be manufactured in Iracemápolis, is expected to hit the market in the second quarter of 2023.

There will be three sub-brands to launch Great Wall cars in the country – Haval, which will focus on urban SUVs; Tank, specializing in off-road models; and Poer, focused on producing pickup trucks. Electric cars, on the other hand, will be brought with Ora, as soon as the entire national infrastructure is stabilized.

In China, Poer pickups, a sub-brand of Great Wall, have led the market for 24 years. The H6, which is one of the most popular products to be manufactured and sold in Brazil, was the seventh most sold SUV in the world in 2021.

In the same category as the Jeep Compass and Toyora Corolla Cross, the Haval Jolion SUV was a favorite as one of the possible Great Wall launches for Brazil. However, the future manufacturer of electric cars in Brazil will only disclose the products to be marketed in the country from April 21st.

The Chinese company also declared that it is seeking partnerships with Brazilian universities for the development of technologies based on ethanol fuel cells.

Great Wall Motors is the largest privately owned manufacturer in China and is present in more than 60 countries, with 19 factories (mostly in China) and 8 Research and Development centers in countries such as the United States, Canada, Austria, Germany and Korea southern.