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Havaianas’ action brought a giant Brazilian flag, made with thousands of flip-flops, to the Sugarloaf Cable Car Park
An action created to celebrate the 2026 World Cup drew attention in Rio de Janeiro.
Havaianas assembled a large Brazilian flag with about 4,500 pairs of flip-flops in honor of the Brazilian National Team’s debut in the tournament.
The brand displayed the installation on Morro da Urca, within the Sugarloaf Cable Car Park, one of the city’s most well-known landmarks.
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The mosaic occupied the park’s helipad, overlooking the Guanabara Bay, the Christ the Redeemer, and other iconic Rio de Janeiro sights.
Without resorting to a common promotional action, the brand bet on a strong visual symbol to connect football, popular culture, Brazilian identity, and fan spirit.
Discover the Havaianas flip-flop flag
The action brought together elements linked to national identity in a space with high tourist traffic.
At the top of Morro da Urca, the flip-flop flag highlighted Brazil’s colors in a composition designed to mark the sports celebration.
The chosen location reinforced the impact of the installation.
After all, the helipad at the Sugarloaf Cable Car Park offers a wide view of some of Rio de Janeiro’s main symbols.
The presence of the Guanabara Bay and the Christ the Redeemer enhanced the connection between the campaign and Brazil’s image abroad.
Furthermore, the action brought the brand closer to the universe of the Brazilian National Team.
In this context, the flip-flops formed a mosaic that represented the national flag.
How the public participated in the action at Morro da Urca
During the visit, the public also participated in the experience created by Havaianas.
The brand distributed pairs of flip-flops to visitors, making the action more engaging for those who passed through the space.
This interaction turned the installation into an in-person experience, not just a visual piece.
In this way, the campaign reinforced the celebratory atmosphere surrounding the debut of the Brazilian National Team in the 2026 World Cup.
The initiative showed how Brazilian brands can use popular symbols to create a connection with major sporting events.
Havaianas reinforces connection with football, Brazil, and popular culture
The action at Morro da Urca reinforced the presence of Havaianas in campaigns related to sports and Brazilian fans.
The choice of flip-flops as the base of the mosaic also resonates with a product recognized in national daily life.
Thus, the flag assembled at the Sugarloaf Cable Car Park united landscape, football, and Brazilian identity in a single activation.
The installation functioned as a visual tribute to the National Team and the way the country usually experiences major international competitions.
With this, Havaianas transformed a Rio postcard into a setting for a celebration of the 2026 World Cup, marked by color, cheering, and popular elements of Brazil.
