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Hyundai retires the HB20S and bets on robust looks and technology to keep the model among the sales leaders in Brazil
A new generation of HB20 will be launched in Brazil in 2026, already as a line 2027, marking a strategic shift for Hyundai. The sedan HB20S will be discontinued, and in its place, the brand will launch a compact crossover unprecedented, positioned below the Creta and aimed at consumers looking for robustness, connectivity and efficiency.
Even at the end of its cycle, the HB20 hatchback remains one of the best-selling cars in the country, with 9.760 units registered in June 2024. Hyundai wants take advantage of this breath and adapt the model to the new behavior of the Brazilian market.
New generation of HB20 debuts with internal improvements and focus on technology
A new generation of HB20 will keep the engine options 1.0 naturally aspirated and 1.0 turbo flex, with up to 120 horsepower. The changes will come mainly in the internal space, especially in the rear seat, which was the target of criticism in previous versions.
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The expectation is that the new HB20 will bring more modern design, updated multimedia center and new driver assistance systems, such as collision warning and automatic braking. It is not yet confirmed, but there is speculation about the possible adoption of mild hybrid technology to improve consumption and reduce emissions.
Hyundai retires the HB20S and launches a new national crossover
With the new generation of the HB20, Hyundai will also end production of the HB20S (sedan). In its place, a compact crossover, made on the same platform as the HB20, but with a more robust look, raised suspension and higher driving position.
This new model will be produced in Piracicaba (SP) and will compete in the market with Fiat Pulse, VW Nivus, Renault Kardian and other entry-level compact SUVs, a growing segment in Brazil.
The decision reflects a clear change in Brazilians' preferences, who are trading compact sedans for vehicles with an adventurous style and more versatility for everyday use.
HB20 is still the sales leader even at the end of the cycle
Even though it is about to be renewed, the HB20 continues to be a market success. In January 2024, it was the best-selling passenger car in Brazil, and even led the overall ranking in the first half of the year. This solid performance demonstrates the level of consumer confidence in the brand.
Hyundai knows this and is betting on continuity of leadership with specific adjustments: more space, more connectivity and a modern visual appeal. With the addition of the new crossover to the line, the company is targeting consumers looking for their first SUV, without sacrificing urban efficiency.
The HB20 was already great, now it will be the best of the galaxies
It's 2025 and the guy talking about 2024 sales... will come with a very expensive price tag
The HB20 now has collision warning and automatic cornering.
Braking*