Portuguese 
English 
Spanish 
3 min of reading 
0 comments 
With the inauguration in Nossa Senhora Aparecida, the female footwear manufacturer promises to generate jobs and strengthen the regional economy with innovation and quality.
The Northeast is about to become an important hub for the Brazilian footwear industry. The female footwear manufacturer Di Valentini, known for its quality and innovation, announced an investment of R$ 4 million to open a new factory in Nossa Senhora Aparecida, in the state of Sergipe. This project not only reinforces the company’s presence in the market but also promises to bring more jobs and investments to the region.
Why Was the Northeast Chosen?
The decision to expand to the Northeast reflects Di Valentini’s pursuit of strategies that combine growth and sustainability. Located just 100 km from the capital Aracaju, Nossa Senhora Aparecida offers a strategic position for product distribution and access to economic incentives.
The choice was also driven by the support of the Sergipe government. In October 2023, the company signed a letter of intent with the State, guaranteeing tax and location incentives through the Sergipe Industrial Development Program (PSDI). This partnership includes the use of a 10,000 square meter warehouse, provided by the Sergipe Economic Development Company (Codise).
-
Could chocolate disappear from the world? Understand why cocoa could vanish in the coming decades and transform the sweet into a rare item.
-
Chinese companies are sharing factories in Brazil to avoid import taxes, reduce costs, and use the country as a production base to sell cheaper in the domestic market.
-
Usiminas closed a contract to supply 5,200 tons of special steel for the four most advanced frigates the Brazilian Navy has ever built — each ship carries 1,300 tons of plates that need to resist the sea and explosions.
-
Two African countries will inaugurate in 4 days an 825-meter bridge suspended 90 meters high over a reservoir — it is the largest of three bridges of a megaproject that will supply millions of people.
The Impact on Jobs and Production
With construction already underway, Di Valentini’s new factory is expected to begin operations in February 2025. The company’s director, José Osterno Filho, highlighted that the current phase includes machinery installation and the obtaining of licenses, such as that of the Fire Department.
The unit will have the capacity to produce up to 6,000 pairs of shoes per day and is expected to generate around 100 direct jobs. This represents a significant impact on the local economy, offering job opportunities and stimulating development in the region.
Expansion Plans: A Second Factory in Sergipe
Di Valentini’s plans do not stop there. The company also plans to open another unit in Carira, also 100 km from Aracaju. This expansion is being made possible with the support of Codise, which invested R$ 800,000 in the renovation of a warehouse to accommodate the new facility.
This second unit has the potential to generate 400 direct jobs, consolidating Sergipe as a new industrial hub for the footwear industry. For local residents, this means more job opportunities and greater economic growth.
Benefits of Investment in the Northeast
Di Valentini’s initiative brings various benefits to the Northeast, in addition to job creation. Among the main impacts, we can highlight:
- Local Economic Development: With new jobs and increased production, the investment helps boost the regional economy;
- Strengthening of the Regional Industry: The presence of a large brand encourages other companies to consider the Northeast as an option for establishing manufacturing units;
- Skilling of the Workforce: With the increase in job openings, local workers will have access to training and capacity building, improving their market insertion.
A Promising Future for Sergipe and for the Footwear Sector
With these investments, Sergipe establishes itself as a strategic point for the growth of the footwear industry in Brazil. The implementation of the factories not only boosts the local economy but also strengthens the Northeast’s presence in the national industrial landscape.
The forecast to begin production as early as February 2025 demonstrates Di Valentini’s commitment to accelerating this process, benefiting workers and the community at large. With the potential to create up to 500 direct jobs between the two units, the social and economic impact will be significant.
The arrival of Di Valentini to the Northeast, with the establishment of its new factory in Sergipe, is an example of how well-directed investments can transform regions and create opportunities. In addition to bringing advancements for the footwear industry, the project promises to directly benefit the local population by offering more jobs and strengthening the economy.
-
1 person reacted to this.