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Betting big: the most expensive series in the world is by Jeff Bezos and transforms the economy of television productions in history!
Given the huge competition in the streaming entertainment space, no other company has responded to the competition like Amazon and its CEO Jeff Bezos.
A série The Rings of Power is displayed at the price of $ 2,4 billion per season and rivals any other television show in terms of cost, even Game of Thrones.
A monumental production that surpasses limits
The beginning of the journey was marked by an agreement of 250 million U.S. $ for the rights to The Lord of the Rings in 2017. Amazon intended to create a series for the masters and compete with the giants of the genre. The numbers show how ambitious this sounded.
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According to the Forbes website, films in the series have grossed US $ 5,9 billion in the world. The first season is set in Middle-earth before the events of Tolkien's well-known trilogy and was “breathed” in New Zealand with a budget of 350,7 million U.S. $.
The series has incredible visual effects thanks to the work of 1,5 artists, including experts from the famous effects studio Weta FX.
Tax incentives and expansion in the UK
The second season, which arrived in August 2024, was filmed in United Kingdom. Amazon was so impressed with the book's country of inspiration that it bought the film studio outside London.
The UK, like New Zealand, has tax incentives manufacturers can take back up to 25,5% of their production costs.
This helped keep the information out there, including June 2023, up to $456,9 million, converting, $ 2,7 billion
Jeff Bezos' Audience Challenges and Criticisms
However, despite the high cost of production, the television series failed to attract audiences with the same ratings. Only 37% of US residents finished the first season of the series, and the percentage of the second season is also not very high.
Furthermore, the casting choice for the series generated criticism from the public, who believed that some changes compromised the original atmosphere of Tolkien's work. For the television series, the average approval rating on Rotten Tomatoes is 49%, while for Game of Thrones, this indicator is 85%.
Tom Harrington Enders Analysis claims that investment may be cut due to lack of audience. Prime Video's main goal is to attract audiences to its associated channels, and TV series are one way to do that.
However, no one can deny the cultural impact of The Rings of Power; the series sets a new standard for television series.
Therefore, Amazon continues to innovate and create new products for entertainment; its steps have already influenced the way in which the production of television series is considered. The only question left is whether the product introduced will bring long-term benefits or whether it will be a waste of money.
