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Havan owner, Luciano Hang, stated during a store inauguration in Blumenau that he has already refused international invitations and that the network’s expansion remains focused exclusively on Brazil, with 12 megastores under simultaneous construction and the goal of ending the year with 200 units spread across the country.
Havan already has invitations to cross borders, but its founder does not intend to accept them anytime soon. According to information from ndmais, Luciano Hang revealed during the inauguration of the Blumenau megastore this Saturday (9), the network’s 191st unit, that he received proposals to open stores in the United States, Argentina, and Paraguay. The businessman, however, was emphatic in stating that the retailer’s expansion remains restricted to Brazil until the entire country is covered by the operation. With 5,500 municipalities in the national territory and fewer than 200 units in operation, Hang believes that the domestic market still offers plenty of room before any international venture makes sense.
The statement is not just rhetoric. Havan currently has 12 megastores under simultaneous construction and plans to end the year with 200 active units. The pace of expansion indicates that Luciano Hang is betting all his chips on national capillarity, transforming the network into a mandatory presence in medium and large cities across Brazil. For those following Brazilian retail, the question remains how long this speed can be sustained and whether the megastore model with a Statue of Liberty on the facade still has the breath to conquer hundreds of new municipalities.
Invitations from abroad and the refusal that says a lot about the strategy
Proposals to internationalize Havan did not come casually. According to Luciano Hang, businessmen from three different countries have already formally expressed interest in hosting units of the network in their markets. “Yesterday I received an invitation to open a store in the United States. From Argentina and Paraguay, I’ve already received a lot”, the businessman reported during the event in Blumenau, making it clear that international interest is recurrent and not limited to an isolated inquiry.
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Generation Z works, studies, and strives, but cannot afford to buy their own home because the real estate market has risen faster than salaries, and the banking system has tightened credit for those who lack stability or surplus income.
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Havan customers formed a line in Blumenau (SC) since 4:30 AM this Saturday to see the megastore inspired by German half-timbered architecture; some people traveled from cities like Rio do Sul, Brusque, Corupá, and Timbó.
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A major Asian power makes Brazil its primary investment target, accounting for 10.9% of its global total and billions in investments.
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The country records its first surplus in six months and hits an all-time export record, with oil and gold sharply rising, while the Middle East crisis triggers inflation in the United States and redraws the map of global energy trade.
The refusal, however, is equally firm. Hang linked the permanence in Brazil to a precise numerical condition: as long as the 5,500 Brazilian municipalities do not have the network’s presence, international expansion will not enter the planning. “As long as we don’t fill Brazil with stores, I will never set foot outside of Brazil”, he stated. The phrase reveals a strategy that prioritizes density over geographical breadth, meaning Havan prefers to become inescapable within the national market before fragmenting resources with operations abroad, where the megastore model would face completely different regulations, consumer cultures, and logistics.
From 191 to 200: the expansion that doesn’t slow down
The inauguration of the Blumenau store brought Havan to a total of 191 units in operation. The goal declared by Luciano Hang for the end of the year is to reach 200 stores, which means that at least nine new megastores need to be completed and inaugurated in the coming months. With 12 active construction sites simultaneously, the network has room to meet and even exceed the objective, provided that the construction pace remains within the standard the businessman describes as habitual.
Havan’s expansion model is peculiar in Brazilian retail. While competitors bet on compact stores within shopping malls or digital formats, the network insists on large-scale megastores with their own parking and monumental facades, a format that requires large plots of land, heavy investment in civil construction, and logistical capacity to supply each unit. Luciano Hang argues that this model works precisely because it differentiates the brand from any other retailer in Brazil and transforms each store into an urban landmark in the city that hosts it.
A thousand meters of construction per day: the pace that defines Havan
One of the most revealing facts about the speed of expansion came from Luciano Hang himself. The businessman stated that Havan intends to build a thousand square meters of area per day throughout this year. The Blumenau megastore, for example, went from an empty plot to inauguration in approximately 100 days, a timeframe that Hang considers within the company’s operational normality, since, according to him, a network store has already been erected in just 60 days.
This rapid execution capability is what allows Havan to sustain more than a dozen simultaneous constructions without compromising the overall expansion schedule. The network’s standardized construction model, which replicates the same architectural structure across all units, reduces project time and accelerates execution on site. For Luciano Hang, speed is not just operational efficiency; it is a competitive advantage: each store inaugurated ahead of schedule means anticipated revenue and consolidated brand presence in a municipality before any competitor occupies the same space.
Santa Catarina and the next addresses on the expansion map
Although Havan was born in Santa Catarina and maintains a strong presence in the state, Luciano Hang believes there is still significant room for growth there. The businessman estimated that the state can accommodate at least 60 stores of the chain, a number that considerably exceeds the current quantity of Santa Catarina units. Already confirmed projects include new megastores in São Miguel do Oeste, Florianópolis, and Tijucas, as well as future units on the state’s north coast.
The willingness to densify operations in its own backyard reinforces the logic of expansion focused on Brazil. If even Santa Catarina, Havan’s birthplace, still presents gaps in the network’s coverage, the growth margin in less saturated states is potentially much larger. Luciano Hang seems to view the Brazilian map as a board with thousands of empty positions waiting to receive a store, and each inaugurated megastore is a piece placed in this long-term game that the businessman is in no hurry to end.
And you, do you think Havan is right to refuse international invitations and focus on expansion in Brazil? Is the goal of 200 stores by the end of the year too ambitious, or is Luciano Hang still being conservative given the 5,500 municipalities? Leave your comment and tell us: does your city already have a store from the chain or is it on the waiting list?
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