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North American multinational APPLE is fined more than 12 million reais. Brazilian government prohibits sale of iPhone without charger

Written by Roberta Souza
Published 06/09/2022 às 16:45
Updated 07/09/2022 às 09:39
apple, fine, iphone, charger
Photo: reproduction pixabay.com

Apple receives sanction of a millionaire fine by the Public Prosecutor's Office due to the exclusion of chargers in all of its iPhones. The purchase of the separate charger reaches more than R$219 in the company's official store.

The Official Journal of the Union (DOU) published, this Tuesday (6), the information that the Ministry of Justice fined Apple at R$12 million and suspended the sale of iPhone without a charger.

The text of the DOU says that a fine in the amount of R$ 12.274.500 (twelve million, two hundred and seventy-four thousand, five hundred reais) was applied, the cancellation of registration of smartphones of the iPhone brand that were introduced in the market from of the iPhone 12 model and the immediate suspension of the sale of all iPhone-branded smartphones, regardless of model or generation, without a battery charger.

However, if Apple decides not to suspend sales of smartphones without a charger, the Ministry of Justice has chosen not to immediately apply the daily fine. The sanction will be applied if the government verifies that Apple managed to circumvent the ban. For now, Apple has decided not to comment on the matter, as reported by g1.

The dispatch of the Official Gazette also informed other judicial determinations applied against Apple in states and which were not followed by the North American multinational. The determination says that if the persistence of the infractions is verified, more severe fines will be applied due to recidivism.

 New for 2020

Apple, after announcing the new iPhone 12 (iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max), in October 2020, it stopped including chargers on its smartphones. The justification offered by the company was that this decision is part of its “environmental objectives”, but this explanation was rejected by the National Consumer Secretariat (Senacon).

Samsung, in January 2021, influenced by Apple, chose to only include the USB cable, excluding the charger and headphone jack. The company used the same justification as Apple – referring to environmental causes – and offered the consumer the option to redeem the charger through the “Samsung for you” page.

The Ministry of Justice and Public Security, in October 2021, informed Apple and Samsung that they were not following the guidelines to justify the absence of chargers on their cell phones. The National Consumer Secretariat (Senacon), in May 2022, which is related to the Ministry of Justice and Public Security, instructed more than 900 Procon units in Brazil to initiate administrative proceedings against Apple and Samsung due to sale of cell phones without chargers.

The purchase of the separate charger reaches more than R$219 in the official Apple store. Wired headphones are also in the same price range. already the launch prices varied. The iPhone 12 mini launched at $729 (R$4.060), the iPhone 12 at $829 (R$4.620), the iPhone 12 Pro at $999 (R$5.570) and the iPhone 12 Pro Max for US$1.099 (R$6.120). Currently, the value can exceed R$ 7000.

New iPhone 14

The fine sanctioned by the Ministry of Justice occurred on the eve of the online event scheduled by Apple, which will take place this Wednesday (7), at the Steve Jobs Theater, in Cupertino, California (USA), with live transmission at 14 pm.

This event aims to reveal the iPhone 14 line and is held annually by Apple to launch its products. Apple will launch four new cell phones, in addition to bringing a new generation of headphones and Apple Watch watches.

Roberta Souza

Petroleum Engineer, postgraduate in Commissioning of Industrial Units, specialist in Industrial Corrosion. Get in touch to suggest an agenda, advertise job vacancies or advertise on our portal. We do not receive resumes

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