New Michelin tire arrives in Brazil offering more durability, safety, resistance, and lower noise emission for sedans and SUVs, including hybrid and electric vehicles — meet the Michelin Primacy 5.

Written by Ruth Rodrigues

Published on 16/05/2026 at 17:13

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Michelin introduces new Primacy 5 tire to the Brazilian market, with 18% more lifespan, better braking in the rain, and low energy consumption.

Michelin confirmed the entry of the Primacy 5 into the Brazilian market. The new tire was created for sedans and SUVs — including hybrid and electric models — and brings advancements in three areas: safety, durability, and ride comfort. The novelty succeeds the previous generation with significant technical improvements, especially for those facing wet tracks or seeking greater energy efficiency.

Why do electric vehicles require a different tire?

Electric and hybrid cars have specific characteristics: they are heavier and deliver torque instantly, which demands tires with greater responsiveness. Additionally, as these vehicles operate very quietly, any external noise — including from the tires — becomes more noticeable.

To reduce this issue, the Primacy 5 features intermediate contact bands specifically developed to reduce noise and vibrations during driving, ensuring a more peaceful on-board experience.

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Michelin Primacy 5: what has changed in practice

According to the French manufacturer, the new model brings concrete evolutions compared to its predecessor. See the main highlights:

18% longer lifespan, which can represent about 7,000 kilometers more depending on usage conditions and the driver’s driving style
4% more efficient braking on wet surfaces, with a difference of up to 5.5 meters in stopping distance compared to competing tires in certain situations
Rolling resistance reduced by 5%, which contributes to lower fuel consumption or greater range in electric vehicles
Lower emission of noise and vibrations, especially relevant for electric car drivers

The technology behind rain safety

A large part of the braking gain comes from a redesign of the tire’s contact surface with the asphalt, combined with two systems developed by Michelin: Evertread and Evergrip. Together, they enhance the channels responsible for draining water, making drainage more efficient.

The differential of these technologies lies in the durability of performance: even with the natural wear of the tire over time, the ability to evacuate water is maintained. Therefore, the level of safety on wet tracks tends to be sustained longer than in conventional models.

Michelin introduces the Primacy 5 to the Brazilian market, with 18% more lifespan, better braking in the rain, and low energy consumption. Source: Michelin.

Economy that shows up in the tank — or in the battery

The 5% reduction in rolling resistance means that the tire offers less friction against the ground while the vehicle moves. In practical terms, this translates to less energy spent to maintain speed — resulting in lower gasoline consumption for combustion cars and greater charge autonomy for electric vehicles.

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New Michelin tire arrives in Brazil offering more durability, safety, resistance, and lower noise emission for sedans and SUVs, including hybrid and electric vehicles — meet the Michelin Primacy 5.

Michelin introduces new Primacy 5 tire to the Brazilian market, with 18% more lifespan, better braking in the rain, and low energy consumption.

Why do electric vehicles require a different tire?

Michelin Primacy 5: what has changed in practice

The technology behind rain safety

Economy that shows up in the tank — or in the battery

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New Michelin tire arrives in Brazil offering more durability, safety, resistance, and lower noise emission for sedans and SUVs, including hybrid and electric vehicles — meet the Michelin Primacy 5.

Michelin introduces new Primacy 5 tire to the Brazilian market, with 18% more lifespan, better braking in the rain, and low energy consumption.

Why do electric vehicles require a different tire?

Michelin Primacy 5: what has changed in practice

The technology behind rain safety

Economy that shows up in the tank — or in the battery

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A giant brown band visible from space, approximately 8,850 kilometers long, connected Africa to America in the Atlantic Ocean, and satellites revealed that it is neither land nor pollution, but the largest accumulation of seaweed in the world, which broke records in 2025.

Instead of burning or burying old tires, an American city is transforming about 2,000 of them into the street itself, paving its first sections with a quieter and more durable rubber asphalt.

In just one cast, fishermen are surprised to capture 14,096 mullets in Bombinhas and close a historic season with 58,000 fish; scene recorded in the Santa Catarina paradise marks the last day of the 2026 season.

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