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Watch Out, Globo! EBC Launches Unprecedented Call for Proposals with R$ 110 Million to Produce the 1st Soap Opera for Brazilian Public TV.
Last Thursday (24), the Brazilian Communication Company (EBC) surprised everyone by announcing a milestone in Brazilian audiovisual: the largest investment ever made in independent content for public TV, aimed at producing national works.
The plan, which allocates R$ 110 million, aims to strengthen cultural and educational production in the country, opening doors for the development of one of the most popular genres, but rarely explored by public networks: soap operas.
With the launch of the TV Brasil Selection call for proposals, the government is moving forward with an unprecedented initiative that will transform public television, establishing it as a new hub for diverse and inclusive content.
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The announcement was made during the IV Meeting of Audiovisual Ideas at the 48th São Paulo International Film Festival, where key figures from EBC and the National Cinema Agency (Ancine) presented the details of the initiative.
A Strategic Investment in Partnership with Ancine
According to EBC’s Director of Content and Programming, Antonia Pellegrino, the funding amount results from an intense partnership between EBC and Ancine.
She stated that the close collaboration over the past two years has allowed for a record investment to be directed to the public audiovisual sector:
“This record amount is the result of the growth of the institutional partnership between Ancine and EBC. Together, we managed to offer R$ 110 million to strengthen public communication,” states Pellegrino.
Jean Lima, president of EBC, emphasizes that the project aligns with the federal government’s guidelines, aiming to broaden the audience and strengthen the identity of public TV in Brazil.
According to Lima, “this investment is a milestone for EBC, which is determined to strengthen the brand, expand the audience of TV Brasil, and further solidify our role in public communication.”
Content Diversification and Strengthening TV Brasil
TV Brasil currently ranks fifth in viewership among open TV, but this new line of funding promises to elevate the presence of the station and its affiliate network, the National Public Communication Network (RNCP), with its 126 stations.
EBC’s goal is to reposition TV Brasil by offering more diversity and quality in its programs, as well as encouraging local and independent production in different regions of the country.
The round table “TV Brasil: Repositioning and Launching of Public Call,” held at the Cinemateca Brasileira during the event, served to detail the project’s intentions and the planning of EBC’s new management, which aims to elevate the station to a level of relevance similar to that of other international public networks.
Thematic Lines to Expand National Audiovisual
The TV Brasil Selection call for proposals is divided into seven thematic lines: children, youth, nature and environment, women’s soccer, society and culture, production and finalization of feature films, and co-production of soap operas.
Each line was designed to address specific social and cultural demands, including highly relevant themes such as the appreciation of gender and racial diversity.
This thematic focus reinforces EBC’s goal of expanding the variety of content available on public TV and stimulating audiovisual production that engages with the realities and needs of the Brazilian audience.
The inclusion of soap opera co-production represents an innovation for public TV, which will be able to reach a larger and more diverse audience, competing with other broadcasters in terms of fictional content.
Call for Proposals Steps and Impact of Soap Opera on the Brazilian Audiovisual Sector
To ensure that funding reaches a wide range of independent and regional producers, the selection process for the call includes several steps: qualification, preliminary evaluation, and a final investment assessment.
According to EBC, these steps ensure that the process is transparent and that the best projects receive the necessary funding for their execution.
The call also promises to strengthen companies in the audiovisual sector, promoting the regionalization of funding and thus decentralizing audiovisual production in Brazil.
With this strategy, EBC hopes to consolidate a network of local production that contributes to the strengthening of RNCP and TV Brasil as pillars of public communication.
For more information about the call and details of the selection process, interested parties can visit the official website of TV Brasil Selection here.
Government Promoting the Audiovisual Sector Focused on Inclusion and Regionalization
The introduction of a focus on gender and race in the call is another relevant point.
For the first time, a selection of content for public TV will consider these criteria at all stages, paving the way for more representative and inclusive audiovisual production.
Antonia Pellegrino of EBC emphasizes that this new public call aims to bring more representation to Brazilian television so that the stories and characters portrayed reflect the country’s diversity more accurately.
This new call represents a milestone for public TV and for the independent audiovisual sector in Brazil.
With the support of the federal government and Ancine, EBC aims not only to strengthen national production but also to create an environment where cultural diversity and inclusion gain voice and space.
Will this record investment bring any benefits to the population? Leave your answer in the comments!
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