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Brand Reaches Historic Milestone in February and Reinforces Sustainable Strategy Focused on Jaecoo 7 and National Expansion.
First of all, OMODA & JAECOO achieved 10 thousand vehicles sold in Brazil in February, during Carnival. Furthermore, this result was recorded only 10 months after the start of sales, which began in April 2024. Therefore, this performance consolidates the operation in the national market.
At the same time, the milestone symbolizes more than volume. It reinforces, above all, sustainable growth, continuous share gain, and advancement of plug-in hybrid technology. Thus, the strategy adopted since entering the country is now confirmed by the numbers.
Structured Growth and National Expansion
Since April 2024, when sales officially began, the company has structured its operations. Consequently, in 10 months, more than 70 stores have been opened across 24 states. Thus, the national presence has been rapidly expanded.
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Moreover, according to data released by the company itself in February 2025, the expansion occurred even in a competitive environment. Therefore, the growth was supported by long-term planning and robust logistics.
In this context, the portfolio was aligned with the demand for energy efficiency and innovation. Thus, the brand has started to compete in a strategic segment, particularly in the electrification market.
Plug-in Hybrid Technology as a Central Axis
At the core of the strategy is the Jaecoo 7, equipped with the so-called Super Hybrid System. In this way, the model has come to represent the brand’s advancement in plug-in hybrid technology.
According to Roger Corassa, executive vice president of OMODA & JAECOO Brazil, in a statement released in February 2025, the result strengthens the company’s mission. Additionally, he stated that the combination of the Jaecoo 7 includes performance, autonomy, and efficiency.
Thus, the company reinforces its commitment to increasing the adoption of hybrid and plug-in hybrid vehicles in the country. Consequently, the strategy aims to consolidate the perception of efficiency and versatility among Brazilian consumers.
Carnival as a Strategic Platform
Besides the commercial result, the brand utilized Carnival as a positioning action. Therefore, the celebration of the milestone was integrated into the popular festival.
According to the company, active presence during this period increased visibility and strengthened the bond with the audience. In this way, the experience was transformed into a strategic communication tool.
At the same time, the initiative sought to bring the brand’s image closer to Brazilian culture. Thus, the moment was used to consolidate identity and connection with consumers.
Special Commercial Condition in February
Meanwhile, throughout February 2025, a special condition was offered for the Jaecoo 7. Thus, a 0% interest rate was announced, with a down payment of 60% and installment plans of up to 60 months.
The offer is valid for the Luxury versions starting at R$ 234,990 and Prestige starting at R$ 256,990. Therefore, the initiative expands access to plug-in hybrid technology.
Global Structure and Positioning
Finally, OMODA & JAECOO is a global manufacturer and distributor based in Wuhu, Anhui Province, China. Furthermore, the company operates under the Omoda and Jaecoo brands.
Its objective, as disclosed institutionally, is to lead intelligent automotive technology solutions. Thus, the company invests in futuristic design and personalized driving experience.
In this way, with 10 thousand units sold in less than a year, the Brazilian operation consolidates its initial phase. Therefore, the performance achieved during Carnival reinforces the strategy of structured growth and focus on electrification.
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