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TIM's end of service in 2025 shakes up the telecommunications market! Find out how the R$2,7 billion decision will impact customers and the future of TIM's popular service.
The operator TIM has just announced a major change that will impact thousands of customers. The end of TIM's popular service, known as Zero Rating, is scheduled to happen in 2024. This decision comes at a time of transformation in the telecommunications market, where companies are looking to adapt their commercial strategies and offer new attractive packages to the public.
What is Zero Rating and why is it coming to an end?
For those who don't know, Zero Rating was a practice widely used by the operator TIM and other companies in the sector. This strategy allowed customers to access social networks and specific applications without consuming their data allowance.
However, the practice has always generated heated discussions, especially during the debate on the Civil Rights Framework for the Internet in 2012 and 2013. The main concern was whether the Zero Rating violates net neutrality, one of the fundamental principles of Brazilian legislation.
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Now, TIM and other carriers are opting to abandon this strategy, revamping their plans to offer alternatives more in line with current market demands. Instead of unlimited use of social networks, the company will introduce “bonus” allowances for certain apps, such as WhatsApp and YouTube.
Impact on customers with the end of TIM's popular service
The transition may raise doubts among customers who used Zero Rating. However, the operator TIM assured that the new packages will not affect Prepaid and Postpaid plans. On the other hand, Control plan customers will need to adapt to the new data usage dynamics.
TIM has also promised to include new features and benefits in its packages. One of the main plans is the integration of streaming services into the plans, something that is already offered in the TIM Black plans. Now, customers of other modalities will also be able to subscribe to Netflix, MAX, Disney+, YouTube Premium, Deezer and Amazon Prime directly in their mobile plan.
TIM's positive financial results in 2023
Despite the end of a popular service, TIM is experiencing a period of financial growth. During the second quarter of 2024, the company recorded a 22,5% increase in its net profit, reaching R$781 million in the period. In 2023, total profit reached R$2,7 billion, a significant growth of 50,4% compared to 2022.
These results show that TIM is well positioned in the telecommunications market, even in the face of changes in plans and the reformulation of its services. The strategy of integrating packages with streaming services seems to be a bet to attract more customers and increase competitiveness in the sector.
How is TIM adapting to the market?
The end of Zero Rating reflects a broader trend in the telecommunications market, where operators are looking to offer more complete and personalized solutions. TIM is focusing on service bundles, which include entertainment platforms along with mobile plans. This strategy has already been adopted by other companies and has proven effective in building customer loyalty.
TIM also announced that the process for signing up for new plans will be 100% digital. This means more convenience for customers, who will be able to complete all the signing up and configuration steps directly through the company's website or app. The integration of digital tools is a response to the demands of an increasingly connected and demanding public.
What to expect from the new plans?
Although TIM has not yet revealed full details about the new prices or terms, the company has assured that the changes will bring more benefits to users. The inclusion of streaming platforms and the bonus franchise system are just some of the expected new features.
With this restructuring, TIM seeks to attract new customers and offer more options to those who already use its services. Despite the initial impact of the end of Zero Rating, the company's new strategies promise a more dynamic future adapted to market trends.
The end of TIM's popular service, known as Zero Rating, marks the end of an era in the telecommunications market. Despite this, the operator is betting on innovative solutions to continue attracting customers and strengthening its position in the sector. With new packages that integrate streaming platforms and a 100% digital approach, TIM seeks to offer more practicality, entertainment and competitive advantages.
TIM is going to lose another customer. The interesting thing about my Black plan is that social networks do not deduct from my data package. I work with Instagram and several other social media apps, which are included in my plan. What's the point of them offering more expensive plans, with a little more internet, when social media consumes all the available data? They should reduce the amount of internet and keep social networks free. I myself do not use the 40GB/month that is made available, I use approx. 100GB/month just for Instagram and WhatsApp...